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This mirrors global trends, where non-profits are grappling with reduced government funding and cautious donors. Corporatepartnerships are emerging as a beacon of hope. Corporatepartnerships, diversification, and strategic innovation will be the tools to navigate this unpredictable season.
The SWOT A that our students have just completed is a CorporatePartnerships SWOT A , and the benchmark for them is their CorporatePartnerships Intention. Want to know if your organisation is ready to implement a corporatepartnerships strategy? What weaknesses will thwart them? Sign up here.
Corporatepartnerships are moving fast and becoming more sophisticated. Challenging times need a different approach to winning and building partnerships and managing complexity. Sections of her report were so confronting that they were censored by the government for fear that recruitment of new soldiers would be impossible.
Every day, I speak to non-profits and social enterprises that tell me the same thing: " Without corporate partners, we simply don’t have the funding or resources to achieve our mission." They recognise the power of corporatepartnerships. Hoping for government funding or for lapsed donors to return? Left waiting.
Corporatepartnership executives are just like pirates in the navy. What you’re doing with corporatepartnerships is driving innovation. Corporatepartnerships can sometimes be viewed as disruptive and a risk to core operations.
Joining forces with Georgia McIntosh, I’m expanding my impact through BePartnerReady.com®, empowering non-profits to forge transformative corporatepartnerships and at the same time, ensuring that my legacy is in good hands. Relying on one source, like government grants, or a big face to face event, makes you very vulnerable.
As Yogi Berra once said “ if you don’t know where you’re going, you’ll end up somewhere else ” That’s why the BePartnerReady.com® process starts with setting an intention for corporatepartnerships. Keen to set a corporatepartnerships Intention? Here’s the thing.
In my blog last week , I highlighted the internal factors that underpin a successful approach in corporatepartnerships. Is there appetite within the corporate community to partner with your cause? Does your charity/non-profit sit within the top 3 causes that prompt consumers to switch corporate brands to support you?
If non-profits want to find innovative solutions to complex societal problems, then corporatepartnerships are the key to success. There is an even greater gap between business and government, with business rating 52pts higher on competency and 32pts on ethics. Trust is seen by Edelman as a combination of ethics and competency.
Corporatepartnerships have evolved over the years and the change has only accelerated with COVID. Here’s a provocative thought- what if corporates stop being your partners and start being competitors? The latest Edelman Trust Barometer research shows that corporates are clearly viewed as the most competent institution globally.
The Japanese government has carefully preserved the essence of history and culture, such as ancient temples, but have not been afraid to embrace new technology or thinking. Culture of collaboration We know that corporatepartnerships take a whole of organisation effort, so there needs to be a culture of collaboration to support them.
Some months ago, I had to read a ‘case for support’ for an established organisation seeking several million dollars from corporates. It read like a government official had written it. It was full of mind-numbing statistics, lacked any emotion or stories. The WHY was buried beneath the WHAT and the HOW.
Governments would have to invest in public transport. If we applied a vision of utopia to corporatepartnerships, can we imagine what life would be like without an income KPI ? That sounds like heresy to most non-profit CEOs; of course you need money and surely corporates can hand over a bigger cheque than most.
If you’re reflecting on your corporatepartnerships’ strategy, now is an ideal time for a review. It’s only then that you know the value of your brand and your assets and can articulate what you can offer in return (a partnership is, of course, a two-way exchange of benefit). Here’s the thing.
When you’re working hard to build great corporatepartnerships, it can sometimes feel like the biggest challenges are with your internal teams, not your corporate prospects. We warmed up the corporate about the wonderful work being done for children in poverty. The enemy sits behind you”. End of meeting.
How can you make sure every conversation with your partner whether its your regular catch up with a partner, a governance meeting, or comms planning session keeps those stories alive, and leaves them with that same feeling of inspiration, hope and connection to your cause in every single conversation?
Also, governments and central banks often implement measures to stimulate the economy, which can lead to long-term benefits. Recently you may have seen news coverage that corporate profits are driving inflation [3]. When considering your corporatepartnerships strategy, focus on the facts, not scaremongering.
But now governments have started to tighten rules around the use of cookies and how corporates can gather, use and store personal information about us. So, when cookies are finally off the table, make sure you’re well positioned to fill the gap for a corporate partner’s marketing objectives. Don't miss a blog. Organisation.
A good corporatepartnership manager is a bit like a barrister, who becomes a temporary expert in each of her client’s businesses. If you can position your non-profit as part of the solution to those top 3 frustrations, you can focus on the value of a partnership, not the cost.
ESG (Environmental, Social and Governance) goals are a new and important priority for business. These include making the charity more attractive to potential corporate partners, strengthening its reputation and improving colleague and volunteer morale. They are also a major opportunity for charities who can help companies deliver them.
Corporate foundation – many companies will have a set bank account/structure for their corporate giving, such as the Avanti Schools Trust We largely recommend that these are handled by trust fundraisers, as they are managed much more like a foundation than they are a company. CorporatePartnership – a corporate-charity partnership is?a
Topics included the state of the nonprofit sector, state enforcement updates and governance, leadership, and organizational structure issues. At the same time, nonprofits are faced with the antiquated and broken systems of government contracts and grants while the sector is experiencing a workforce shortage.
The cost of living crisis, the war in Ukraine, and the continuing effects of the coronavirus dictate the corporate agenda. To build ambitious corporatepartnerships, your charity needs to respond to this shifting agenda. We have seen a dramatic shift in the corporate agenda. In 2022, we find ourselves facing new problems.
Today’s governments face significant challenges in water purification for burgeoning urban populations and water generation for marginalized communities. Since many water-scarce areas are also economically weaker, governments must increase their involvement and implement incentives to expedite deployment. Conclusion .
Charities and their corporate partners that are engaged in cause marketing and corporatepartnerships through online fundraising activations should be aware that California’s new law governing “charitable fundraising platforms” may apply to them.
When we speak with companies and charities the phrase that keeps coming up is Environment, Social and Governance (ESG). It’s an important topic that isn’t going to go away, and it has the potential to be one of the most significant developments for corporate-charity partnerships in decades.
In this challenging climate, high performing companies have responded by embracing the opportunities possible from Environment, Social and Governance (ESG). Jensen Huang, the CEO of Nvidia The economic landscape has changed, and so have the expectations and demands on companies.
With the help of impact.com’s purpose-built partnership platform, the team set the foundation for the brand’s growth and success. Legal restrictions govern how to sell products that are reimbursable by insurance and prevent the traditional affiliate marketing approach.
ESG ESG (environmental, social, and governance) is a hugely important trend for 2024. Just as electricity transformed almost everything 100 years ago, today I actually have a hard time thinking of an industry that I don’t think AI will transform in the next several years.”
Deliver Environmental Social Governance (ESG) targets When I worked for global corporations in the early 2000s, they used Corporate Social Responsibility (CSR) to demonstrate their positive contributions to the environment and society.
ESG is huge We attended a thought-provoking workshop on ESG (environmental, social, governance). So, if you want to build momentum for your campaign, consider how mass x velocity can help you achieve your goals. Companies are increasingly recognising that their impact needs to be measured in ways beyond their bottom line.
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