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Governments would have to invest in public transport. If we applied a vision of utopia to corporatepartnerships, can we imagine what life would be like without an income KPI ? That sounds like heresy to most non-profit CEOs; of course you need money and surely corporates can hand over a bigger cheque than most.
Also, governments and central banks often implement measures to stimulate the economy, which can lead to long-term benefits. Recently you may have seen news coverage that corporate profits are driving inflation [3]. Consumer-facing retailers such as JB Hi-Fi, Rebel, Nick Scali, Bunnings and Target have also enjoyed increased profits.
But now governments have started to tighten rules around the use of cookies and how corporates can gather, use and store personal information about us. It doesn’t mean allowing corporates to spam your database. It’s especially attractive to marketing driven corporates like retailers. Don't miss a blog.
Charities and their corporate partners that are engaged in cause marketing and corporatepartnerships through online fundraising activations should be aware that California’s new law governing “charitable fundraising platforms” may apply to them.
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