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The agreement should not allow for any ambiguity, should use everyday language, and only use legal terminology when needed. Include your partnership objectives We often see that agreements aren’t a collaborative process. This will make sure the company is serious about your partnership and will reassure your senior management.
Key takeaways CPA (cost-per-action) is a legal barrier for organizations that sell products covered by insurance. Rise Interactive navigated the legal barriers by running campaigns on impact.com using CPC (cost-per-click). I spent six years with that organization working on affiliate, influencer, and corporatepartnerships.
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