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Whether you are a chief executive, a fundraising director, or a corporatepartnerships manager, you want to build high value corporatepartnerships. These partnerships will help you deliver more value for less effort for your charity and your corporate partners.
(Liang and Renneboog, 2017) Corporate philanthropy generates “positive moral capital” among a company’s stakeholders that is well received by them. Godfrey, 2005) This moral capital acts as “insurance-like protection” for the company’s intangible assets, particularly its relationships with stakeholders.
Key takeaways CPA (cost-per-action) is a legal barrier for organizations that sell products covered by insurance. With the help of impact.com’s purpose-built partnership platform, the team set the foundation for the brand’s growth and success. CPA is a legal barrier for organizations that sell products covered by insurance.
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