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But it’s best not to build it with a corporate that offers no financial support behind it. If you’re contributing your brand, reputation and expertise then the corporate partner should appropriately reward you for it. Which leads me to the next practice that bedevils corporatepartnerships.
It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporatepartnershipssuccess is impossible. We’re seeing huge successes from charities of all shapes and sizes right now. But that’s not the case.
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