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Expect the Unexpected: Investigating co-creation projects in a Living Lab

TIM Review

This positive impact can be credited to the main conceptual ingredients of innovation-oriented facilities, such as a time and place to participate in creative thinking and the technology needed to facilitate such a process. Co-creation: Toward a taxonomy and an integrated research perspective. PDF: Download this article as PDF.

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Redefining partnership marketing ROI: A framework for modern customer journeys

Impact

This multiplicity of value creation defies simple attribution models designed for more linear marketing channels. Using detailed behavioral analysis, they found that partnership value accumulates across multiple touchpoints. Brands are reconceptualizing how we understand partnership value.

Retail 52
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State of Cloud GTM 2023

Tackle.io

INTRODUCTION Download the PDF. The Cloud Marketplaces will not race to zero on fees but will invest in co-sell motions and other partner programs that make value creation the storyline. Incentives for ISVs to engage in cloud partnerships through go-to-market activities will crescendo before they phase away.