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New Ecosystem Role: Co-Sell Quarterback 

PartnerTap

TL/DR : The Co-Sell Quarterback is a very cool role emerging in companies with large partner ecosystems. A Co-Sell Quarterback gets to be very strategic and proactive, drive top-of-funnel co-selling conversations at scale, track and get credit for net new pipeline generated by each co-sell play. What is a Co-Sell Quarterback?

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Intel’s US Channel Chief on Buying Habits & 2025 Partner Plans

Channel Insider

Green highlighted the shift in marketplace consumption and direct-to-customer purchasing in which small and even mid-sized organizations turn to online retailer marketplaces such as Amazon to purchase directly with a credit card.

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ServiceNow Expands Global Partner Program with New Incentives

Channel Insider

New partner opportunities span financial incentives and brand credibility Through eligible discounts, rebates, and valuable credits that can be applied to training, professional services, and other practice-building resources.

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How to source and close new logo accounts with partners

PartnerTap

PartnerTap’s ecosystem partner platform is an all-in-one solution for account mapping , pipeline sharing , and co-selling with all types of partners. That’s why we built our pipeline tracking module – to move the pipeline sharing process from spreadsheets and emails into our secure ecosystem platform and make it automatic.

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Increase partner marketing ROI with hyper-targeted ABM accounts lists

PartnerTap

Fortunately, with PartnerTap’s ecosystem platform there’s a very easy way to identify new logo and expansion accounts with every partner. This is time consuming and messy so that’s why we built our pipeline tracking module – to move the pipeline sharing process from spreadsheets and emails into our secure ecosystem platform.

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Enterprise Go-to-Market in 2023: Sell With Your Best Partners

PartnerTap

You can’t scale up revenue with your best partners until you connect your sellers directly , so they can reach out to the right person at the moment that matters (credit to Janet Schijns for the incredibly important “at the moment that matters” phrase).

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Navigating Tech Alliance Leadership: 6 Trends and Solutions to Consider

ISTO / IEEE

All-Inclusive Memberships: Explore innovative membership models, such as all-inclusive memberships or credit-based “gift card” memberships. Collaborative Ecosystems Associations thrive when they collaborate with industry partners, academia, and other stakeholders: Strategic Alliances: Forge partnerships to amplify impact.