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Affiliate marketing for the travel industry: 3 key considerations when building your program

Impact

Partnership success story: How Skyscanner ensured a perfect partnerships program take off. As the leading travel search engine, Skyscanner found success by powering Microsoft’s Bing Flights with native software integration and increased brand awareness with content creators.

Credit 94
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A 3-step guide to aligning partner incentives for business growth

Impact

Setting specific and actionable goals provide a clear focus for partnership success by motivating partners and defining a target for all partners to work toward. Driving traffic increases conversions, search engine ranking, and brand exposure. Retaining existing customers promotes repeat purchases and secures brand loyalty.

Credit 52
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Redefining partnership marketing ROI: A framework for modern customer journeys

Impact

Brands are reconceptualizing how we understand partnership value. The contribution analysis revolution Traditional attribution models try to assign credit for conversions to specific touchpoints. million in previously hidden partnership value. Even among habitual shoppers (39.3%

Retail 52