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B2B Sales Is Broken Part 1: Deals Are More Complex & We Must Adapt

PartnerTap

Team selling in the past meant your sales reps, your sales engineer, your industry expert, a product specialist. In the meantime, I recommend watching the first part in our Co-Sell Journey webinar series with Raegan Wilson, MBA from Spur Reply and Maria (Lueck) Chien from Forrester. But it never included external partners.

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The Ultimate Guide to Risk Management in Commercial Real Estate

Jake Jorgovan

The credit quality of tenants deteriorates. Your tenants may take extra loans or lose their ventures, so their credit scores will reflect that. Initial credit screenings can fail to predict future financial instability. Engage professional liability insurance for architects and engineers. Economic hardship affects all.

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Transitioning to Partnerships: Why and How to Make the Switch

Chaneltivity

Working closely with engineering and product will help you design robust partner training and communicate changes to partners early. Cultivating a strong word-of-mouth engine is crucial. Tools like Zapier can help you build out those connections on your own without much help from sales ops or engineering.

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Year in review: Top 12 new features from 2021

Impact

Or a partner wants to run an educational webinar but doesn’t have the funds to make it happen. Confirm that you’re credited for the leads you drive. Logging a lead in the platform is the best way to ensure that you’re appropriately credited once the lead advances through the sales funnel and triggers a payout. Some brands (e.g.,

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A 3-step guide to aligning partner incentives for business growth

Impact

Driving traffic increases conversions, search engine ranking, and brand exposure. The Contribution report helps you discover how often a partner is a first, middle, or last touch in the conversion path and how frequently each partner gets credit for the conversions they help drive.

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Tackle on Tackle: How We Drive Revenue Through Cloud GTM

Tackle.io

Because we’ve been doing this behavior consistently, and we’ve been building on it, repeating it over and over again to drive the co-sell engine, we have strong relationships with Cloud Providers.” With the Salesforce integration, I’m in one system and all the information is getting pulled in.

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What the Best Channel Partner Programs All Have in Common

PLM Alliances

If your program's benefits stop at incentives and training credits, you're likely not competitive enough. onboarding, finding details on rebates, identifying quarterly accelerators, registering for a product launch webinar) and implementing AI to optimize search and recommend resources to partners based on their engagement level.