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Partner teams form long-standing relationships with their partners, meeting at a regular cadence to identify mutually beneficial referral, comarketing, and joint go-to-market opportunities. They need to work closely with sales to close partner-referred deals. They need to communicate partner-sourced ideas with the product team.
How do you get channel partners to engage with your social media posts? Youll need to consider each individual partner and their channel journey, then adjust accordingly. Youll need to consider each individual partner and their channel journey, then adjust accordingly.
Does your partner program have just one track? Do you have multiple partner programs? Do you keep trying to garner more partner engagement by tweaking the volume requirements and margins by tier, hoping that if you have the magic combination, you'll double your ROI? Is your partner program outdated?
Does your partner program have just one track? Do you have multiple partner programs? Do you keep trying to garner more partner engagement by tweaking the volume requirements and margins by tier, hoping that if you have the magic combination, you'll double your ROI? Is your partner program outdated?
Kristin Bourassa: That’s really what this webinar is about. I heard that from somebody, so I need to give them credit. Thank you very much for taking the time for this webinar. So hopefully, you signed up for this webinar and you’re in the right webinar. And thanks, Tackle, for hosting this webinar.
Kristin Bourassa: That’s really what this webinar is about. I heard that from somebody, so I need to give them credit. Thank you very much for taking the time for this webinar. So hopefully, you signed up for this webinar and you’re in the right webinar. And thanks, Tackle, for hosting this webinar.
Kate specializes in initiatives related to SaaS and cloud channel management, partner and alliance strategy, incentives and program design, and organizational assessment and transformation. Channel Chats Episode 2: Partner Insights From a Cloud Leader. Channel Chats Episode 2: Partner Insights From a Cloud Leader.
At the center is incrementality measurementshowing which partnerships truly create new sales rather than just claiming credit for them. Incrementality is an event or desired outcome that occurs solely because of the contribution from a marketing channel or partner. Watch now Key takeaways Expand measurement beyond last-click metrics.
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