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Get ahead of the curve: 2023 partnership predictions from experts 

Impact

In the face of a potential recession, the partnership economy helps narrow costs to the most effective marketing methods. Weathering the storm: A partnership manager's guide to surviving economic downturn Discover five steps to thrive during a downturn and tips to ride out the storm with thoughtful decision-making.

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5 ways brands can build long-term success with creators [+ examples]

Impact

Brands can strengthen partner relationships by choosing from the following payment methods: Source: WARC and impact.com white paper The most popular payment models A flat fee payment method ranks as the most popular –– 59 percent of marketers and 84 percent of influencers prefer this model.