article thumbnail

Affiliate marketing for the travel industry: 3 key considerations when building your program

Impact

Partnership success story: How Skyscanner ensured a perfect partnerships program take off. As the leading travel search engine, Skyscanner found success by powering Microsoft’s Bing Flights with native software integration and increased brand awareness with content creators.

Credit 94
article thumbnail

A 3-step guide to aligning partner incentives for business growth

Impact

Setting specific and actionable goals provide a clear focus for partnership success by motivating partners and defining a target for all partners to work toward. The Crediting Concerns report provides insights to assist with crediting partners proportionally for the value they drive.

Credit 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 major retailers that crushed their revenue goals using partnership marketing

Impact

The platform knows that growing partnerships is not a cookie-cutter deal and helps brands design their unique partnership strategy. Partnership success in retail: Decathlon Singapore grew its QoQ revenue by 156 percent in 9 months. Decathlon’s results and retail partnership success.

Retail 52
article thumbnail

How 5 leading brands are thriving with impact.com [+ strategies to replicate success] 

Impact

Robust reporting: Gained insights through the Optimize reporting suite, including Contribution, Leapfrogging Summary, and Crediting Concerns reports. Easy integration: Used impact.com’s no-code Shopify plugin for quick setup. Automated partner recruitment: Relied on Discovery tools to recruit top-tier partners efficiently.

Credit 52
article thumbnail

Navigating an evolving industry: Key takeaways from iPX 2023

Impact

The state of commerce content Publishing experts discussed fresh approaches to commerce content commission rates, pitches, and long-term partnership success. Good managers aim to support their team, helping them succeed instead of taking all the credit.

Credit 52
article thumbnail

Partnerships in action: Discover untold treasures in seven successful influencer stories

Impact

Under AIM’s strategic direction and using impact.com’s platform, Ritz Camera shifted its crediting strategy. Automation on a platform where brands can find influencers, scale and grow influencer programs, create brand awareness, and manage the entire life cycle of their influencer partnerships makes all the difference.

article thumbnail

Redefining partnership marketing ROI: A framework for modern customer journeys

Impact

Brands are reconceptualizing how we understand partnership value. The contribution analysis revolution Traditional attribution models try to assign credit for conversions to specific touchpoints. million in previously hidden partnership value. This measurement change doesnt solely focus on better tracking.

Retail 52