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The recent rise of partnerships marketing paved the way for retailers to establish new revenue channels — like partnerships. Brands with mature partnership programs earn as much as 28 percent of their company revenue through these channels. . Partnership platforms offer brands one of the best tech resources.
Setting specific and actionable goals provide a clear focus for partnershipsuccess by motivating partners and defining a target for all partners to work toward. The Crediting Concerns report provides insights to assist with crediting partners proportionally for the value they drive.
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