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Scaling Partner Relationship Management: 6 Principles

Chaneltivity

Is everyone following the same documented, team-reviewed process? As Joseph puts it, “Partnerships shouldn’t be about calling them up when you have work to do. Partnership should be brought into the fold for decisions on client engagement where they will play a part.” New partners could be a key part of your GTM strategy.

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Canva harnesses the power of 9,000 partners with Impact: Watch now

Impact

The company’s free toolset is used in 190 countries to create sleek designs for anything from social media to marketing documents and Zoom backgrounds. And it’s affordable subscription-based Canva Pro offers additional perks like images, fonts, and document storage. Customization is key for Canva.

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Top tips to create a successful partnership strategy

Mindmatrix

Partnership agreements: Once a suitable partner is identified, define the negotiation’s terms of the partnership agreement, including goals, timelines, resource allocation, and risk-sharing mechanisms. Seek legal counsel to ensure that the agreement is comprehensive and legally binding.

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Affiliate marketing audience targeting guide: Best practices and strategy 2025

Impact

They also play a vital role in navigating industry-specific regulatory compliance and safeguarding your brand from potential legal risks. By choosing the right affiliates, you create a foundation for targeted, scalable partnerships that drive meaningful results. Heres how to do it: Partnership due diligence.

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