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Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.
Companies that seek to start accretive channel partner programs , evolve their existing program into a full-blown partner ecosystem or simply improve their partner experience (PX) must focus on the fundamentals of partner development. What exactly does “alignment” entail?
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