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Maximizing Business Growth: The Ultimate Guide to Channel Partner Management

ZinFi

However, managing channel partners has its challenges. It demands continuous communication, regular performance assessments, and the flexibility to evolve partnerships over time. As we look to the future, channel partnerships are poised to become even more strategic.

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From affiliate networks to modern partnerships — an evolution in the works

Impact

Back then, Digital River was the biggest software download company and e-commerce platform. They powered Symantec and all these companies made it very easy for them to have a website that can download software and get customer support and things like that. And again, a lot of automation is unique to partnerships. Todd: Yeah.

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