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PARTNERSHIP AND PHILANTHROPY: LET’S DIFFERENTIATE THEM ONCE AND FOR ALL: PART 2

Be Partner Ready

We have a great (free) infographic that details each purse, download it here. Clearly, it’s important for income generators (fundraisers/corporate partnership managers/BDMs) to know the difference. Not to mention that a corporate partnership that is rushed into, carries huge risk. The result?

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6 power moves to ace your role as a partnerships manager

Impact

Partnerships success stories like Rugs Direct growing revenue by 600 percent year-over-year or Skyscanner increasing travel bookings by 77 percent prove why partnerships continue to gain popularity as a revenue-generating channel. Discover the skills and strategies needed to thrive as a partnership manager.

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Defining a referral partner program [+the elements that make it a success] 

Impact

Referral partner programs : Formal partnerships with contracts involving other businesses or individuals with a relevant audience. Partners help promote your brand by encouraging people to take specific actions, such as downloading an app, signing up for a trial, submitting a demo request, or making a purchase.

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Instagram democratizes Stories with link stickers for everyone

Impact

The entire affiliate, influencer, and partnership marketing industry benefits from this change as nano-influencers now have more power to promote their partners on Instagram with affiliate links. Download the eBook ] Ultimate guide to influencer marketing. Interested in learning more about influencer marketing?

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Content commerce strategy: how publishers and brands can use automation to build a new revenue channel

Impact

A survey conducted between impact.com and FORTUNE Brand Studio found that commerce content partnerships yield impressive results: 45 percent of publishers see higher total revenue 41 percent of publishers improved cash flow 34 percent of publishers increased their profit margins. Connect with advertisers using a partnerships platform.

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Affiliate program communication guide: 4 strategies to improve partner engagement and performance

Impact

Download now Utilize project management tools for collaboration: Platforms such as Trello, Asana, or Monday.com can organize tasks, deadlines, and feedback. Centralizing communication through management platforms: Modern partnership management platforms serve as communication hubs, eliminating the chaos of scattered tools.

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impact.com Continues Momentum in the First Quarter Fueled by Client Growth, New Product Offerings, and Leading Partnership Events

Impact

Launched season three of impact.com’s The Partnership Economy Podcast and surpassed 100k downloads. Top episodes featured guests including Courtney Spritzer from Socialfly and Craig McGlynn from Perform[cb].