article thumbnail

The Illusion of Communication

Peter Simoons

That’s what I highlight in my article “The Illusion of Communication” that was recently published in the Q2-2022 issue of Strategic Alliance Quarterly, the Association of Strategic Alliance Professionals ’ magazine. You can download the article here.

article thumbnail

Understanding different channel sales models

Mindmatrix

Collaborative selling with alliance/strategic partners: In the collaborative selling model, opportunities are shared between vendor-partners who can complement each other’s solutions. This involves forming strategic alliances with channel partners. Click here to download our whitepaper on the topic. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a Partner Manager?

CoSell

Strategic partners look for evidence that there is already effort, time, and inroads with this customer base. Strategic alliances are best when partners have an ongoing investment. This could be in data sharing, technology integration, meetings, and strategic alignment. It makes sense really.

article thumbnail

Partner Assessment (or will you just make it work?)

Peter Simoons

We’ve updated our Alliance Accelerator Partner Assessment white paper too, download it here and you are taking the first step towards a solid partner assessment! PS: Sign up for the April Alliance Masterclass Today, March 14, 2022 , and benefit from some additional, free alliance ebook downloads. Enjoy your week!

article thumbnail

Multi-Partner Co-Selling: Strategies and Insights for Business Growth Best Practices

ZinFi

We discuss specific strategies and benefits, including strategic alliances, base expansion, and integrated solutions. Partnership selling, where two or more companies collaborate to sell complementary products or services, takes a variety of forms, from formal alliances and joint ventures to more informal referral agreements.

article thumbnail

6 Types of Channel Partners: When Each Is a Good Fit

Chaneltivity

It can lay the foundation for a strategic alliance (see next section). Strategic Alliances Strategic alliances are a more dialed-up version of integration partners. You have regular meetings with their partner managers to brainstorm new markets to go after and strategize on joint deals.

article thumbnail

Harnessing the Frost RadarTM to Drive Competitive Differentiation in the Cloud Industry

Frost & Sullivan

This is intensifying the pressure on hyperscalers and technology providers to forge strategic alliances with adjacent verticals, thereby expanding service portfolios to include full-featured data protection.