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Barracuda Introduces New Partner Sales Engineer Community

Channel Insider

recently announced the launch of the Barracuda Partner Sales Engineer Community, an enablement and rewards program for value-added resellers, managed service providers, distributors, systems integrators, and more. He added that the reasoning behind the Sales Engineer Community came directly from MSP partner feedback.

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Igniting the Pipeline: Why Partner Marketing is the New Sales Engine

PLM Alliances

In conversations with three leading voices across the industryJay McBain (Chief Analyst, Channels, Partnerships and Ecosystems, Canalys), Angie O'Dowd (GVP, Solutions Partner Program, HubSpot), and Karine Elsen (VP, Global Partner Marketing, Avalara)a clear message emerged: No longer a sidekick, partner marketing is stepping into the spotlight.

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The Really Simple Steps to Creating an Innovation Engine

INSEAD Knowledge

It has the potential to bring joy to both customers and non-customers, i.e., suppliers, retailers, regulators, and other players in a company’s business ecosystem. It’s not true,” said Bensaou, whose book Built to Innovate demystifies innovation and shows organisations how they can develop an innovation engine.

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Gears of Progress: Inside the Dynamic Machine Manufacturing Ecosystem

Frost & Sullivan

The global machine manufacturing ecosystem is undergoing a seismic shift, fueled by cutting-edge advancements and a relentless drive for innovation. CLICK HERE to read more about the transformation, ecosystem, best practices and growth opportunities in the machinery industry. Who Are the Pioneers Shaping the Machinery Industry?

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Kyndryl Appoints Kimberley Marlay as ANZ Partnerships Lead

Channel Insider

Role focused on a strong channel presence In her new remit, Marlay will focus on expanding Kyndryl’s local partnerships with major cloud providers and strengthening the company’s channel ecosystem to meet the rising demand for hybrid and multi-cloud solutions.

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How to Measure the Quality of Your Partner Ecosystem

PLM Alliances

The modern ecosystem The technology industry is evolving—consumers are changing, and with them the buyer’s journey. However, to address their customers’ growing need for holistic solutions, organizations are now developing ecosystems comprised of collaborative partners who work together to deliver a unified solution.

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Confluent’s New OEM Program Boosts Partner Ecosystem

Channel Insider

Strengthening the ecosystem To further strengthen its ecosystem, Confluent has also announced investments in two regional systems integrators, Onibex and Psyncopate. Over time, using open-source Kafka and Flink can also drain your engineering team, making it harder to focus on what really matters: outdoing your competitors.