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However, with an increasing number of Partner types in the channel – from Distributors, Resellers, VARs, SystemIntegrators, Influencers, Referral, Marketplace, CSP, MSP, Service Provider, Alliance, Technology, to Solution Provider, how are Deal Reg programs evolving? John Bird, Regional Sales Manager, Channel Mechanics.
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Frank Ciccone, Alliances Director at Avaya, recently joined Tackle’s Cloud Marketplace Office Hours with CRO Don Addington and Director of Growth and Renewals Rachael Wright to hear his experiences and advice around landing the initial Marketplace deal—and others soon after. Here’s what we learned. Making First Contact. “We
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