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Many of those that have succeeded have a partnership strategy at the core of their overall business strategy, and have a comprehensive partnershipmanagement platform overseeing all of the partnerships behind the scenes. These functions are significant and will require the right investment in order to scale.”.
Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnershipmanagement aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.
You talked a little bit about the print stuff, and coming back to that, How do you see the ecosystem that Impact serves? Todd: Well, to me, it’s finally the most exciting thing about affiliate marketing, is partnerships, which is the big umbrella, that affiliate is a piece of. How was that bigger than affiliates? Todd: Yeah.
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