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Leading partnershipmanagement platform also surpasses $100 million ARR . billion, the first partnershipmanagement platform provider to reach this milestone. Impact has also surpassed $100 million in annual recurring revenue, solidifying its leadership position in the partnerships category.
NEW YORK, Apr 27, 2022 — impact.com , the leading partnershipmanagement platform, announced today a strategic secondary investment of approximately $100 million from W Capital Partners (“W Capital”) and Providence Public. Yovanno, impact.com CEO. “We For more information about impact.com please visit www.impact.com.
Forrester notes that 65 percent of partnerships fail due largely to the lack of automated communication and neglecting to make repeatable processes out of relationships. You need a tool built to handle referral partnerships while also helping to encourage partner retention. Partnershipmanagement platform (PMP) software.
In addition, partnership leaders orchestrate a range of activities that go well beyond traditional marketing activities, and they must develop and hone skill sets that span sales, enablement, finance, legal, business development, and operations. That requires a major mindset shift for marketers.
The Evolution of Partner Relationship Management: Welcome to the Next-Gen Era 2024 marked the end of the road for traditional Partner Relationship Management (PRM) systems. A unified ecosystem ensures that both businesses and their partners can work more efficiently, minimizing friction and maximizing productivity.
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