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From the partner’s perspective, it helps them market better and drive more sales revenue, while the vendors enjoy higher partner engagement, better partner mindshare and ultimately, generate more revenue from their channel ecosystem.”
Co-MarketingAlliances Companies join forces to promote products and services through shared campaigns. Distribution Partnerships Organizations leverage each other’s sales networks and supply chains to penetrate new markets. The Role of Strategic Alliances in Channel Sales Growth 1.
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Ecosystems 
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