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Partnerships have become an indispensable part of modern business strategy, offering opportunities for growth, innovation, and market expansion. In today’s interconnected world, organizations must develop a clear and effective partnershipstrategy to capitalize on these opportunities.
What can brands do: Assess partner ecosystem to identify which partner types work best at each stage of the customer’s journey, then scale them for growth. The following findings examine how consumer behavior affected key performance metrics and how they might drive your future partnershipstrategies.
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Ecosystems 
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