Mindmatrix

AUGUST 29, 2024

As companies vie for dominance in each market segment of their respective industries, leveraging channel partnerships can offer significant advantages, such as accessing new customer segments, enhancing product offerings, and optimizing resource utilization. However, not all channel partnerships are created equal.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Retail 52

Impartner

MAY 4, 2020

The Spur Group’s Managing Director, Dan Overgaag, and channel management technology giant Impartner’s CMO, Kerry Desberg, discusses how to create that magical combination of digital and human touch to build partner relationships and to create successful channel programs.

Channel management 52

Channel management Successful channels Utilities Ecosystems 52

Zift Solutions

JUNE 16, 2021

Successful channel marketing doesn’t just happen. Channel marketing is more complex than other marketing efforts because you must simultaneously market to your partners – often through multiple layers of distribution – and through your partners to end customers. Offer Agency-level Assistance.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Successful channels Sales leadership 52

Mindmatrix

AUGUST 14, 2024

B2B channel marketing plays a critical role in expanding a business’s reach, building strong partnerships, and driving sales growth. However, this complex ecosystem is not without its challenges. In this blog post, we’ll explore the most common challenges in B2B channel marketing and offer strategies to overcome them.

Channel management 52

Channel management Utilities Legal Collaboration 52

PLM Alliances

APRIL 15, 2023

We'll explore various subtopics, including channel strategy development, partner recruitment, and onboarding, channel sales performance optimization, and more. By mastering these concepts, you'll be well-equipped to build and maintain a successful channel management strategy.

Channel strategies 52

Channel strategies Channel management Successful channels Collaboration 52

Zift Solutions

AUGUST 24, 2021

Channel partner reporting impacts your entire channel operation. To be fair, many companies launched successful channel programs without partner reportingespecially in the channels early days. Get some basics right like provisioning, commissions, and support, and you could be wildly successful in the game.

Successful channels 52

Successful channels Utilities Channel management Ecosystems 52

Zift Solutions

MARCH 21, 2023

Developing an indirect sales channel is a smart financial move for most businesses, especially with 75 percent of all global trade attributed to indirect sales, according to the World Trade Organization (WTO). ” for more information. Or will partners need to schedule one-on-one live training with their dedicated rep?

Partnering capability and readiness 52

Partnering capability and readiness Partner ready Successful channels Channel management 52

Magnetrix

APRIL 7, 2022

What should channel partners do to maintain a mutually beneficial relationship? Running a successful channel program. Kathleen Phillips’ background in channel sales. " So we have the ability to have this whole ecosystem of people at Digital River who support those partners. Conclusion. Closing comments.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Mindmatrix Blog

JANUARY 23, 2025

Influencer-Led Webinars: Host webinars featuring influencers discussing industry trends and your products role in addressing challenges. Continuous Feedback Loops The best channel marketing campaigns are those that evolve based on feedback from partners and customers. Liked what you read? Click to learn more.

Collaboration 59

Collaboration Successful channels High tech Ecosystems 59