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As we transform into digital business models, we also need to transform our business ecosystems in order to implement and sustain these new technologies. In doing so, we become strategically dependent on ecosystem partnering. The same is true of ecosystems, which are communities of partnerships.
As we enter the Era of Ecosystems, it is apparent that we need different approach and thinking to manage these multi-dimensional and multi-lateral business relationships. It is however difficult to apply to the more modern, agile, and fast-moving environment of ecosystem partnering. ValueCreation.
Recent advances in ecosystem theory prescribe that small and medium sized enterprises (SMEs) need to develop offers that are modular and form complementarities with other offers that are unique or supermodular (Jacobides et al., However, SME strategies to engage with ecosystems do not always seem to incorporate what theory prescribes.
Furthermore, a visible shift has taken place towards adopting multiple stakeholder and co-creation perspectives when developing VPs (Frow & Payne, 2011). In their study of technology-based spin-offs from Xerox, Chesbrough and Rosenbloom (2002) highlighted the centrality of VPs in technology firms' efforts to create value.
Further, as more and more organizations turn to global systemintegrators (GSIs) for transformation frameworks, digital strategy consulting, and cloud modernization initiatives, providers face growing challenges such as evolving customer expectations, intense competition, and macroeconomic pressures.
We see these challenges as strong reasons why ISVs are looking to new channels and opportunities like partnerships, ecosystem-led strategies, and Cloud GTM. It isn’t the whole story but I’m so excited for us to share our research with you as we continue to lean into cloud-enabling all software company GTM systems.
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