Sun.Mar 30, 2025

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Are You Managing Partners or Building True Alliances?

Peter Simoons

Expanding market reach is an ambition many organisations share, but few truly grasp what it takes to do so effectively. One company found itself at this crossroads. Their network of partners had helped them establish a presence, but these relationships were transactional, inconsistent, and failing to drive real growth. They saw the potential of alliances but lacked the structure and expertise to turn these partnerships into a strategic advantage.

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3 tips to negotiate like the FBI

Stellar Partnerships

Bargaining with a small child is like negotiating with a terrorist. They pull every trick to manipulate you and get what they want: tears, anger, threats and just an outright, persistent no. They have the power to test your patience and ruin your morning just by their refusal to eat sandwiches that have the crusts on. When youre working to win over corporate partners, you wont see the same temper tantrums (usually!

Banking 100
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CrowdStrike Introduces Services Partner Program

Channel Insider

CrowdStrike, a cybersecurity provider, recently announced a new Services Partner Program that empowers global systems integrators (GSIs), managed service providers (MSPs), and managed security service providers (MSSPs) to increase the adoption of CrowdStrike Falcon Next-Gen SIEM. This new program will provide organizations with new incentives, training tools, and CrowdStrike resources and support while empowering service partners to drive customer success while growing their SIEM transformation

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How to Inject Fun into the Workplace

INSEAD Knowledge

Xavier couldnt remember the last time he had fun. His marriage was strained, his children distant and work had become a drag. He had spent so much of his time and energy being serious that hed forgotten what it was like to feel joy.But a conversation with an old friend jolted him into action. As he listened to his friend recount moments spent with his grandchildren, friends and enjoying various hobbies, Xavier realised he was jealous of how full his friends life was.

Energy 61
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.