Strategic Alliances: The Crucial Role of Executive Sponsorship in Realising Potential
Peter Simoons
MARCH 10, 2024
“Who is your executive sponsor for this alliance?” I asked the alliance manager. “I’m not sure,” she replied. This alliance manager had already been looking after the particular alliance we were discussing for two years. Her response, that she was unsure about who the executive sponsor was, then went further downhill! In fact it turned out that she didn’t even know if there was an executive sponsor at all.
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