Wed.Feb 19, 2025

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Tariffs: Another case for distribution

Partner Path

How Distribution Partners Can Help Technology Companies In one of our thought-leadership webinars, Lisa Wight , Global VP of Partner Programs, Success and WW Distribution at Ericsson , made a compelling case for leveraging distribution as part of your indirect partnering strategy. Leveraging distribution partners helps expand reach, optimize supply chains, reduce operational costs, and better serve customers in diverse markets.

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Foxit Announces New Software Kits Targeting PDFs

Channel Insider

Foxits suite of products provides PDF and eSignature solutions to knowledge workers needing more from their documents and workflows than traditional tools offer. The vendor announced new functionalities targeting document conversion and PDF developer tools today. SDKs target PDF needs and add new conversion features Foxits February rollout includes new features in two areas.

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SECO Selects impact.com to Scale Senheng App’s Growth through Affiliate Marketing

Impact

Kuala Lumpur, February 4, 2025 S Ecosystem (SECO) is collaborating with impact.com, the worlds leading partnership management platform to significantly expand Senheng mobile app user base and optimise its affiliate program for improved ROI. As Malaysia’s e-commerce industry continues to grow , particularly in online and mobile shopping, this collaboration will allow SECO to introduce innovative consumer engagement strategies.

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Coder Chief Product Officer on AI & Bringing CDEs to the Enterprise

Channel Insider

Coder recently announced its availability on the AWS Marketplace, the latest in a series of product announcements. The company has championed its mission of easing the onboarding difficulties of developers and enabling individuals and small teams through its solutions. Channel Insider spoke with Coders Chief Product Officer, Eric Ledyard, to learn more about his views on AIs influence on the industry and where Coder is headed next.

Utilities 101
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Rise of AI-Powered Sales Tools in Channel Enablement

Mindmatrix

AI-powered sales tools are transforming channel enablement strategies by enhancing efficiency, improving decision-making, and optimizing sales processes. These tools streamline partner management, automate lead nurturing, and provide actionable insights that drive revenue growth. Companies leveraging AI in channel sales gain a competitive edge by delivering personalized experiences and optimizing partner performance.

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The Double-Edged Sword of Private Equity

PSMJ Resources Blog

Accountability. In so many architecture, engineering, and construction (AEC) firms, this is a key ingredient in the secret sauce for success. Just talking about a vision for growth, firing a low value client, or making an acquisition is great. But, without action and accountability, nothing happens. On a related note, a lack of accountability is often the underlying reason why a firm fails to achieve desired goals.

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Buying or Selling a Business? Legal Pitfalls You Must Avoid

Tishkoff

Buying or selling a business is a complex process that involves numerous legal considerations. Whether you are acquiring a business or planning to sell one, failing to address key legal pitfalls can lead to costly disputes, regulatory issues, and financial losses. Understanding these challenges can help business owners navigate transactions smoothly and protect their interests. 1.

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Video: How Omega Systems Puts The Security In MSSP

Channel Insider

In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with Mike Fuhrman, CEO of Omega Systems , to discuss the companys transformation from a traditional Managed Service Provider (MSP) to a Managed Security Services Provider (MSSP). This shift was a priority for Fuhrman when he joined the company in 2021. Fuhrman explains what nonnegotiable requirements truly define an MSSP.

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