Wed.Dec 04, 2024

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Seasonal Incentives: How to Boost Partner Engagement During the Holidays

Mindmatrix

The holiday season is a critical time for businesses, and it’s especially vital for B2B companies to maintain strong engagement with their partners. As the year winds down, distractions are abundant, and partners might be juggling their priorities. To stay on track and achieve end-of-year revenue goals, focusing on channel partner engagement by measuring and improving relationships through established metrics, auditing successful partnerships, and strategically selecting partners who align with

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Partnership on AI and Microsoft Launch Fund Supporting New AI Expert Group

Partnership on AI

Share Our Blog / Press Release Announcements Partnership on AI and Microsoft Launch Fund Supporting New AI Expert Group Gift from Microsoft in Honor of PAI Founding Board Chair Eric Horvitz; Horvitz Named One of Four Inaugural Recipients of PAI’s Changemakers Awards PAI Staff December 4, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Seattle, WA – December 4, 2024 – Partnership on AI (PAI), a nonprofit multistakeholder organization dedicated to t

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GenAI & Data Dominate Early AWS re:Invent 2024 Announcements

Channel Insider

AWS re:Invent kicked off a slate of announcements from the hyperscaler and global juggernaut, and unsurprisingly, GenAI and new solutions geared towards data management are the key focus. Amazon SageMaker Lakehouse unveiled to simplify analytics Amazon SageMaker is the company’s unified platform for data, analytics and AI. It offers a unified view of widely adopted AWS machine learning and analytics capabilities and provides an integrated approach across AI adoption paths.

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Generative AI in Business: Taking Advantage of the Changing AI Ecosystem

Frost & Sullivan

Generative artificial intelligence (GenAI) is spurring drastic change in the global business landscape. Now, next-generation AI models, tools , and frameworks are transforming how organizations operate, approach decision making, assess risks, and deliver customer value. Consequently, businesses are seeking out sophisticated AI platforms that turn theoretical concepts into practical applications with real-world impact.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Climb Global Solutions Sees Growth with Strategic Moves & AI Expansion

Channel Insider

Specialized technology distributor Climb Global Solutions posted strong results in the third quarter and is poised to continue that growth through the end of 2024 into 2025. CEO Dale Foster spoke with Channel Insider to share his reflections on the company’s 2024 success and his predictions for Climb and the channel in 2025. Strong growth the result of strategic acquisitions and DACH expansion The quarter three growth comes after the August acquisition of Douglas Stewart Services, LLC, which add

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Video: How TanChes Global Management Is Investing In Local Community And IT Industry

Channel Insider

Tanaz Choudhury, CEO and President of Houston, TX – based IT solution provider TanChes Global Management , joins Channel Insider: Partner POV host Katie Bavoso to explain how and why she’s investing in the next generation of IT business professionals. Choudhury is a first generation American and says she was able to make the American Dream “her reality.” Now, she wants to pay it forward by supporting local community college students and help them realize their own dreams.

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The influencer advantage: How to use creators as affiliates to drive results 

Impact

A reported 64 percent of consumers make purchases based on influencer recommendations. This shift in buying behavior presents a major opportunity: combining influencer reach with affiliate marketing’s measurable results. Most brands still treat these as separate channels. But forward-thinking marketers integrate them to drive conversions, track attribution, and build lasting partnerships with proven ROI.

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Video: Intel CEO Pat Gelsinger Abruptly Retires Following Difficult Year For Company

Channel Insider

Intel Corporation announced the immediate retirement of CEO Pat Gelsinger, effective December 1st, 2024. Gelsinger posted a brief statement on his LinkedIn page on December 3rd saying, “Leading Intel Corporation has been the honor of my lifetime. I am forever grateful for the many colleagues around the world who I have worked with as part of the Intel family and can look back with pride at all that we have accomplished together.

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