Vendor Dynamics To Reshape APAC Channel Expectations for 2025
Channel Insider
DECEMBER 18, 2024
The Australian channel is anticipating a more positive 2025 after a year marked by delayed decisions and extended sales cycles, but the big successes will be found by those channel organisations that can adjust to the changing expectations that major vendors have of their partners. “Most of the folks I’ve spoken to have said business has been tight in 2024, with deals taking longer to close and facing more hurdles,” Moheb Moses, the co-founder and director of consultancy at Cha
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