Mon.Jul 01, 2024

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Five New Co-Selling Leadership Opportunities

PartnerTap

Earlier this year I delivered a keynote at the Women of the Channel West conference in Palm Springs about the shifting power dynamics between partners and vendors and the five new co-selling leadership opportunities this creates within companies. If you missed it, here’s a recap of the shifting vendor and partner power dynamics that are accelerating the co-selling movement and why this is a once-in-a-decade career opportunity.

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Top 30 Full-Service Marketing Agencies As Of 2024

Jake Jorgovan

Finding the right full-service marketing agency can be overwhelming. Each claims to offer the best solutions, yet results often fall short. This article cuts through the noise to guide you directly to the top 30 full-service marketing agencies. Comprehensive List : Discover agencies renowned for their exceptional strategies and results. Diverse Industries : Whether you're in tech, healthcare, or retail, find agencies experienced in your sector.

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Shifting Vendor and Partner Power Dynamics in Co-Selling

PartnerTap

In May this year our CEO, Cassandra Gholston , delivered a keynote at the Women of the Channel West conference in Palm Springs about the shifting power dynamics between partners and vendors and the new opportunities this creates for co-selling. During this talk she identified five new co-selling leadership opportunities and roles that people in the room could step up for regardless of their level within their companies.

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Top 30 B2B PPC Agencies Reviewed in July 2024

Jake Jorgovan

Finding the right B2B PPC agency can be overwhelming. Navigating through countless options often leaves businesses uncertain and hesitant. Top B2B PPC Agencies : A curated list of the 30 best-performing agencies. Industry Specializations : Discover which agencies excel in your specific industry. Key Services : Learn about the core PPC services these top agencies offer.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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New Ecosystem Role: Co-Sell Quarterback 

PartnerTap

TL/DR : The Co-Sell Quarterback is a very cool role emerging in companies with large partner ecosystems. A Co-Sell Quarterback gets to be very strategic and proactive, drive top-of-funnel co-selling conversations at scale, track and get credit for net new pipeline generated by each co-sell play. Over the next few articles we will dive into details about the new ecosystem and co-selling leadership roles emerging in companies that sell with and sell through their partner ecosystems.

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Video: How Pax8 Makes Techcierge Feel Included and Supported

Channel Insider

In an industry that is heavily powered by Microsoft and PC products and services, Techcierge stands out as an MSP that supports Mac and Google powered businesses. CEO Naaila Hossain says Pax8 recognizes Techcierge’s unique needs and knows how to support her, her team, and ultimately her clients. The post Video: How Pax8 Makes Techcierge Feel Included and Supported appeared first on Channel Insider.

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Can You Collaborate With Someone You Compete Against?

INSEAD Knowledge

In December 2022, the world watched in awe as Argentina’s Lionel Messi and France’s Kylian Mbappé lit up the World Cup final. Playing at a top international tournament for their national team is the pinnacle of any footballer’s career. But what happens when they returned to their club, where their teammates are often their rivals on the international stage?

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NinjaOne Unveils Partner Program to Boost Security Growth

Channel Insider

NinjaOne has introduced its inaugural channel program, signaling a new growth phase through partnerships with a heightened emphasis on cybersecurity, according to Joe Lohmeier, vice president of worldwide channel sales at NinjaOne. The new initiative, NinjaOne Now, aims to boost the company’s security growth by collaborating with more value-added resellers (VARs) alongside its established managed service provider (MSP) partners, explained Lohmeier.

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Leveraging SEO GPT for Multi-Platform Success

SEO Magazine

Leveraging SEO GPT plays a key role in boosting your online reach across various platforms. This approach ensures that the content created isn’t only deep and helpful but also free from errors. It’s about making what you say matter and be easy to find by those who need it most. A solid strategy for attracting quality backlinks can lift your site higher in search rankings, bringing more eyes to your work.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Video: How 3rdmill Transformed As A Pax8 Partner In One Year

Channel Insider

Natalia Scheidegger, CEO of Australia-based managed service provider 3rdmill, says Pax8 enabled her business “in every way” since partnering together one year ago. The partnership has changed the way she views distributor relationships and what to expect from them. The post Video: How 3rdmill Transformed As A Pax8 Partner In One Year appeared first on Channel Insider.

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Hornetsecurity Earns Frost & Sullivan’s 2024 EMEA Company of the Year Award for Pioneering Cloud-Based Email Security

Frost & Sullivan

San Antonio, TX — July 1, 2024 — Frost & Sullivan recently analyzed the email security industry and, based on its findings, recognizes Hornetsecurity with the 2024 EMEA Company of the Year Award. Hornetsecurity is a leading provider of cloud-based email security solutions, offering advanced protection, effective compliance, and superior backup services for enterprises across Europe, the Middle East, and Africa, as well as worldwide.

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How Strategy Executives Use ClearPoint for Impactful Strategy Management

ClearPoint Strategy

Find out how strategy executives utilize ClearPoint Strategy to streamline strategic management, planning, and execution across their organizations.

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Vivity AI Applauded by Frost & Sullivan for Addressing Inefficiencies and Risk Mismanagement in Heavy Industry and its Market-leading Position

Frost & Sullivan

SAN ANTONIO, TX. – July 9, 2024 – Frost & Sullivan assessed Industrial AI for heavy industry, and based on its findings, recognizes Vivity AI Inc. with the 2024 Global Entrepreneurial Company of the Year Award. The company offers industry-specific AI products with its data expertise in the heavy industry. It developed an end-to-end AI platform based on 3 pillars: Vivity Edge to identify and track processes, Vivity Analytics to analyze data and obtain actionable insights, and Vivity Studio to

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How Healthcare Providers Use ClearPoint for Impactful Strategy Management

ClearPoint Strategy

Discover how healthcare providers and hospitals enhance strategy management with ClearPoint, driving better outcomes and operational efficiency.

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North American Automotive Audio Market to Ride on Connectivity Trends

Frost & Sullivan

By Gautham Hedge, Senior Research Analyst – Mobility Connected technologies are enabling cars to become extensions of customers’ digital lifestyle, even as they are unlocking a host of associated growth opportunities. One such beneficiary is automotive audio technology – basic audio, surround sound, and 3D audio – which, in North America alone, is set to grow from a $3.33 billion market in 2023 to $4.42 billion in 2030.

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Top 30 AI Marketing Agencies That Drive Innovations in 2024

Jake Jorgovan

Are you struggling to leverage artificial intelligence in your marketing strategies? You're not alone. Many businesses find it challenging to integrate AI effectively without expert guidance. Fortunately, you're in the right place to discover how to enhance your marketing efforts using AI. In this article, you will find: A curated list of the top 30 AI marketing agencies.

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Leading the AI Revolution: 10 Strategic Imperatives That Are Radically Changing the AI Landscape

Frost & Sullivan

How are you adapting your technologies, infrastructure, and growth strategies to meet the demands of an AI-driven future? Recognizing the transformative potential of artificial intelligence (AI), businesses are rapidly embracing this technology to maximize operational efficiencies, understand customer behavior, and accelerate innovation. Machine learning (ML) and deep learning are at the forefront of this revolution, enabling organizations to analyze data, identify patterns, and derive actionabl

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.