The Role of the Chief Marketing Officer in 2025
Jake Jorgovan
JANUARY 3, 2025
CMOs hold a critical position in shaping the success and image of their organizations. But what does the CMO do? Their responsibilities, traditionally encompassing advertising, market research, and customer service, have expanded to include digital strategy, data analytics, and customer engagement in the online realm. As we step into 2025, the role of the CMO is undergoing a major shift.
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