Fri.Jan 03, 2025

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The Role of the Chief Marketing Officer in 2025

Jake Jorgovan

CMOs hold a critical position in shaping the success and image of their organizations. But what does the CMO do? Their responsibilities, traditionally encompassing advertising, market research, and customer service, have expanded to include digital strategy, data analytics, and customer engagement in the online realm. As we step into 2025, the role of the CMO is undergoing a major shift.

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Monthly Leadership Roundup: A Look at End-of-Year Leadership Changes

Channel Insider

The end of 2024 brought its fair share of leadership shake-ups around the channel. Several IT veterans will be beginning the new year in new roles to help channel partners hit the ground running in 2025. Lets take a look at the latest news around the channel for industry leaders pursuing new opportunities. Every month, we will highlight the moves companies across the channel are making to revamp their executive benches and who has departed their current posts.

Finance 72
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CPG Leadership: 6 Key Thought Leaders in the CPG Industry

Jake Jorgovan

With the Consumer Packaged Goods industry estimated to reach USD 3,171.11 billion by 2032, CPG Leadership and development is more important than ever, and executives excelling in this space have a lot to teach about effective leadership skills. For example, companies in the CPG industry struggle to navigate rapidly changing consumer preferences and market dynamics.

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Understanding Change Orders and How They Can Impact Your Legal Rights

Tishkoff

Change orders are commonplace in many industries, especially those involving contracts for construction, real estate, and employment. While they may appear to be simple paperwork, change orders can have significant legal ramifications, potentially leading to disputes, cost overruns, and project delays. This blog post aims to provide a comprehensive understanding of change orders, their impact on legal rights, and strategies for navigating them effectively.

Legal 40
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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.