Jake Jorgovan

JANUARY 3, 2025

Chief Marketing Officers (CMOs) are the brains behind a brands image and marketing successes. Today, research shows that nearly two-thirds of CMOs believe consumer trust is at risk. So, how can you craft a functional CMO marketing strategy that surpasses the new rising challenges? One of the key roles of strategy is conducting solid campaign management.

Collaboration 130

Collaboration Utilities Construction Energy 130

Channel Insider

JANUARY 3, 2025

The end of 2024 brought its fair share of leadership shake-ups around the channel. Several IT veterans will be beginning the new year in new roles to help channel partners hit the ground running in 2025. Lets take a look at the latest news around the channel for industry leaders pursuing new opportunities. Every month, we will highlight the moves companies across the channel are making to revamp their executive benches and who has departed their current posts.

Finance 105

Finance Banking Engineering Channel strategies 105

Jake Jorgovan

JANUARY 3, 2025

CMOs hold a critical position in shaping the success and image of their organizations. But what does the CMO do? Their responsibilities, traditionally encompassing advertising, market research, and customer service, have expanded to include digital strategy, data analytics, and customer engagement in the online realm. As we step into 2025, the role of the CMO is undergoing a major shift.

Collaboration 130

Collaboration Legal Retail Engineering 130

Tishkoff

JANUARY 3, 2025

Change orders are commonplace in many industries, especially those involving contracts for construction, real estate, and employment. While they may appear to be simple paperwork, change orders can have significant legal ramifications, potentially leading to disputes, cost overruns, and project delays. This blog post aims to provide a comprehensive understanding of change orders, their impact on legal rights, and strategies for navigating them effectively.

Legal 40

Legal Construction Insurance Utilities 40

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Jake Jorgovan

JANUARY 3, 2025

With the Consumer Packaged Goods industry estimated to reach USD 3,171.11 billion by 2032, CPG Leadership and development is more important than ever, and executives excelling in this space have a lot to teach about effective leadership skills. For example, companies in the CPG industry struggle to navigate rapidly changing consumer preferences and market dynamics.

Consumer packaged goods 130

Consumer packaged goods Retail Collaboration 130