ZinFi
JANUARY 31, 2025
As businesses seek innovative ways to expand their reach, increase brand credibility, and maximize marketing efficiency, partner marketing has become a powerful strategy. One of the most effective approaches within partner marketing is “market with.” So, what does “market with” mean in partner marketing ? “Market with” refers to the practice of actively collaborating with another company to promote and sell a product or service.
TRG Blog
JANUARY 31, 2025
Managing small business finances is a cornerstone of sustainable success. For many owners, this vital task can feel overwhelming, especially when they have to balance managing it with handling day-to-day operations.
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ClearPoint Strategy
JANUARY 31, 2025
Transparency. Communication. Collaboration. (Say that seven times, seven ways!
Jake Jorgovan
JANUARY 31, 2025
Executive search firms operate in an ever-changing environment, and staying ahead demands constant innovation to bring top-tier talent. All companies that offer successful executive search services have one thing in common: they leverage the power of technology. In this article, well explore: What is a Technology Search Firm The importance of innovation and technology adoption. 5 key emerging technologies that drive innovation for executive search firms.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Channel Insider
JANUARY 31, 2025
Technology spend and risk management company Flexera is boosting its FinOps portfolio by acquiring the FinOps Business arm from NetApp, Inc., an intelligent data infrastructure company, as part of its broader 2025 strategy. Flexera aims to strengthen its FinOps offerings Spot by NetApp FinOps will help strengthen Flexeras ability to better serve customers and partners seeking to manage the increasing costs of multi-cloud and FinOps needs across a broader range of services from hybrid cloud, SaaS
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Channel Insider
JANUARY 31, 2025
Global technology solutions company Radix and global chemical and specialty material company, Celanese, have announced a collaboration with Cognite, a provider of data and AI technology for specialized industry use cases. The three companies have created JO.AI, a generative AI-powered solution aimed at improving operations in asset-intensive industries.
Jake Jorgovan
JANUARY 31, 2025
A unique challenge might emerge if you have a recruiting, headhunting, and executive search firm: differentiating your services in a market flooded with competition and different client needs Rest assured, you've landed on the right page. This article teaches you to: Create a marketing plan that resonates with your target audience and sets you apart from competitors.
Channel Insider
JANUARY 31, 2025
Barracuda Networks, Inc. recently announced advancements to Barracuda Email Protection, a solution that provides AI-powered protection against advanced threats. Email security enhancements target complex threats The updates to the email protection solution include flexible deployment options, enhanced security capabilities, and more advancements to make it easier for organizations of varying sizes and IT environments to defend against increasingly sophisticated cybersecurity threats.
Jake Jorgovan
JANUARY 31, 2025
Competition for the best talent in the labor market is getting stronger. Manufacturing and construction jobs have been hit the hardest, with COVID-19 disruptions causing a labor shortage and pushing wages up by over 20% since early 2020. Every company is looking for new strategies to differentiate themselves and attract the best candidates. So, you're not alone if you find it difficult to make your company stand out to potential employees.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Channel Insider
JANUARY 31, 2025
It’s been a wile week in the world of AI! DeepSeek went from breaking the mold with its new AI models that the Chinese startup reported were cheaper, faster, and less resource intensive to make by using fewer, sub standard GPU chips. Now, OpenAI accuses the emerging AI leader of copying its models. What does any of this mean for the IT channel solutions and services providers and their customers?
SFE Partners
JANUARY 31, 2025
Effective, successful new product launches have become more important than ever, but are one of the highest risk business investments. You can, however, increase your chances of success with these new product launch best practices. Make sure everyone is on the same page – before you launch. Successful new product launches require that the sales organization, marketing and customer service are well aligned and work together to create more opportunities and win customers.
Channel Insider
JANUARY 31, 2025
The American AI market was recently rattled by the emergence of a Chinese competitor thats cost-efficient and matches the performance of OpenAIs o1 model on several math and reasoning metrics. The new AI model, created by Hangzhou-based startup DeepSeek, has supposedly surpassed Meta as the leading purveyor of open-source AI tools. The companys R1 model is alleged to cost just $6 million to train a fraction of what it costs companies like NVIDIA and Microsoft to train their models and its most p
CGS
JANUARY 31, 2025
01/31/2025 NEW YORK, January 31, 2025 The Canadian Apparel Federation (CAF) and CGSs BlueCherry today announced a strategic partnership to help accelerate the digital transformation of the Canadian apparel sector. CAF is the national association of the Canadian apparel industry, providing members with advice on national and global competitive issues.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Channel Insider
JANUARY 31, 2025
Major consolidation moves are already shaping the Australian and New Zealand channel landscape in early 2025, with multiple acquisition talks and competing takeover bids highlighting the sector’s dynamic nature. AUCyber pursuit heats up, then cools as Brennan IT withdraws The first big acquisition tussle is centered around ASX-listed cyber security company AUCyber.
Tishkoff
JANUARY 31, 2025
Michigan’s employment landscape is undergoing a significant transformation in 2025 due to new legislation and court rulings. These changes affect various aspects of employment, including minimum wage, tipped wages, earned sick time, unemployment benefits, and the right-to-work law. This article provides a comprehensive overview of these key changes, their implications for employers and employees, and potential challenges in their implementation.
Impact
JANUARY 31, 2025
Sending the perfect pitch can feel like walking a tightrope. You must be confident, creative, and professional while remaining true to your voice. For travel creator Jessica Serna ( @mycurlyadventures ), pitching has become an art formand during our Pitch Simulator webinar , she showed us how it’s done. Serna presented a sample email pitch for Helix Mattress , and it wasn’t your standard “Hi, let’s work together” template.
Jake Jorgovan
JANUARY 31, 2025
Work is essential to a complete life and making an income. However, risks while working are a reality that we need to know how to handle. In fact, in 2020, almost 3 in 100 employees sustained some kind of injury. Additionally, falls, trips, fractures, and contusions are common workplace-related injuries. How can we go about these injuries? Thats where a workers compensation program comes in.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Frost & Sullivan
JANUARY 31, 2025
While 2024 focused on addressing workforce burnout, financial pressures, delayed demand, and uneven technology adoption, 2025 is positioned as a transformative year for the healthcare industry. The 43rd J.P. Morgan Healthcare Conference set a positive tone, emphasizing trends such as growing M&A opportunities, scaling AI applications across clinical and operational workflows, and renewed attention to personalized and value-based care.
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