Influencer marketing in Southeast Asia: Beauty and Fashion brand growth strategies for 2025
Impact
NOVEMBER 11, 2024
In our recent webinar, industry leaders shared invaluable insights about the transformative power of influencer marketing in Southeast Asia’s beauty and fashion sector. With social media marketing spend projected to exceed $4.4 billion USD by 2025 and influencer marketing growing at over 10 percent annually , brands are racing to optimize their strategies. “Today, people want information through new channels, such as TikTok,” explains Vanessa Yeo Barger, General Manager of Mark
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