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Sat.Oct 19, 2024

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Top 8 Trends in B2B Content Marketing for 2024

Jake Jorgovan

OCTOBER 19, 2024

B2B content marketing has seen a significant evolution, with an increasing focus on budget allocation towards video, thought leadership content, and influencer marketing. A notable 45% of B2B content marketers expect their budgets to increase in 2024, highlighting a shift towards more dynamic and engaging content formats​. To stay competitive in 2024, it's crucial for B2B marketers to adopt these emerging trends: Prioritizing AI-driven personalization to cater to specific audience needs.

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Collaboration Utilities Engineering 130
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Culture Fit vs Culture Add: Transforming Company Culture for Growth

TRG Blog

OCTOBER 19, 2024

The rapid pace of change in today's business environment means that organisational cultures need to be more adaptive and resilient than ever. Companies that can create cultures that embrace change, foster innovation, and prioritise employee well-being are likely to be better positioned for success in the future.

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