Is Your Alliance as Strong as You Think?
Peter Simoons
MARCH 2, 2025
Everyone agrees that an Alliance Health Check is valuable. It highlights misalignments, offers insights for improvement, and ensures your partnership stays on track. Yet, despite this shared understanding, how often do alliance managers actually conduct one? The reality is, Alliance Health Checks are important but rarely urgent. They sit on the to-do list, overshadowed by immediate priorities, until a problem surfaces.
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