Thu.Jan 30, 2025

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PSMJ 16 vs. SPY

PSMJ Resources Blog

How is the A/E/C industry doing compared to the overall economy, and how can you apply stock price trends of publicly traded companies to making better strategic decisions for your own firm?

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Strategies for Attracting and Retaining Top Talent in Healthcare

Jake Jorgovan

Lets face it. The quality of care, operational efficiency, and innovation within healthcare organizations heavily depend on the skills, dedication, and engagement of their workforce. Given the sectors unique challenges, including rigorous demands, emotional stress, and a competitive job market, healthcare leaders must employ strategic measures to attract and retain the best professionals.

Insurance 130
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Is the COO a Higher Position Than the CFO?

COO Alliance

Some people get confused about job titles in a company. Two big ones are COO (Chief Operating Officer) and CFO (Chief Financial Officer). But which one is higher? Lets break it down. What Does a COO Do? The COO runs the day-to-day business. They make sure everything works smoothly. They lead teams, solve problems, and keep customers happy. If a company was a car, the COO would be the driver, making sure it moves in the right direction.

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7 Key Considerations When Negotiating a Microsoft Enterprise Agreement

Jake Jorgovan

Negotiating a Microsoft Enterprise agreement is not an easy task. Every detail counts because youre securing your organizations future. Key terms and costs can have long-term impacts, which makes understanding the nuances essential. Miss a clause, and it could cost you. With stakes this high, thorough preparation is crucial. In this article, well look at some of the most important things to keep in mind when negotiating a Microsoft Enterprise contract, and how to make sure you get the best deal

Legal 130
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Grow Big or Go Home: Are You Missing The Bus?

PSMJ Resources Blog

Are you and your team ready, or will your firm wilt as your competitors join forces against you? It's the perfect storm- a shortage of talent, AIs disruptions looming on the horizon, a new administration making major waves in how the federal government allocates funding. The architecture and engineering industries are witnessing change and consolidation at a scale never before seen.

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Maximizing ROI with Next-Gen PRM: What Businesses Need to Know

Mindmatrix

Traditional partner relationship management (PRM) systems have long been the backbone of channel sales strategies. However, as ecosystems grow more complex, businesses demand a more sophisticated approach to PRMone that drives measurable ROI. Next-gen PRM solutions go beyond basic partner portals, offering advanced automation, AI-driven analytics, and seamless integration with broader sales and marketing ecosystems, as well as other business tools.

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What Is the Digital Marketing Strategy That Tracks Users Across the Web? Explained in 2025

Jake Jorgovan

Understanding user behavior is an important part of effective digital marketing. Analyzing online activities helps you understand behaviors and preferences. And then, you can transform more visitors into customers. This approach enhances customer satisfaction, too, because you create content that fits their needs. As such, you can scale conversion rates while decreasing CPAs.

Utilities 130
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AEC Transaction News

PSMJ Resources Blog

January 29, 2025 Rochester, NY CPL, a full-service design firm serving public and private-sector clients for 50 years, announces the acquisition of Commonwealth Architects , a Richmond-based firm renowned for its expertise in new construction, community-centered projects, historic development, and adaptive reuse. This strategic expansion marks CPL's entry into Virginia, broadening its geographic reach and enhancing its capabilities in community and higher education design sectors.

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Top 12 SaaS Marketing Strategies to Accelerate Growth in 2025

Jake Jorgovan

Did you know that over 80% of businesses utilize at least one SaaS application in their operations? But you need effective SaaS marketing strategies to ensure those businesses pick you. The thing is, marketing a SaaS product presents distinct challenges. Unlike traditional software, SaaS solutions demand continuous engagement throughout the entire customer journey.

Utilities 130
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Heat Pump Boom Faces Challenges, Strong Policy Support Essential

Frost & Sullivan

Future growth hinges on accelerating the transition from gas-based heating to renewable solutions London, UK, 31 January 2024 High energy bills coupled with strong financial incentives are making heat pumps increasingly cost-competitive with traditional fossil fuel heating systems for residential use. Despite advantages such as higher efficiency and the acceleration of heat decarbonization, the market faces several challenges.

Energy 52
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Brand Positioning: Standing Out in a Saturated Market (2025)

Jake Jorgovan

Brand positioning defines how a brand distinguishes itself in the minds of consumers, setting it apart from competitors. Today's marketplace is crowded no doubt. Thats why effective brand positioning is indispensable. You need it to differentiate your product offerings and build a strong brand identity that resonates with target audiences. This differentiation is the stepping stone to more customer loyalty and more market share.

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Data-Driven Advertising: The Science Behind Success in 2025

Jake Jorgovan

Did you know that global advertising revenue is projected to reach nearly $990 billion in 2024 , with data-driven strategies playing a significant role in this growth? In today's marketing world, leveraging data-driven advertising is indispensable. Its the best way to understand your target audience and optimize marketing spend. When you analyze and understand customer behavior, you can craft personalized experiences that enhance customer satisfaction.