Thu.Jan 30, 2025

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How to Adapt to AI Impact on Jobs

ZinFi

Artificial Intelligence (AI) is reshaping the workforce, driving unprecedented levels of efficiency and innovation across industries. Advanced technologies like machine learning, automation, and AI are changing jobs, bringing both opportunities and challenges for workers. AI is not merely replacing tasksits creating new job categories while eliminating some existing roles.

Finance 52
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PSMJ 16 vs. SPY

PSMJ Resources Blog

How is the A/E/C industry doing compared to the overall economy, and how can you apply stock price trends of publicly traded companies to making better strategic decisions for your own firm?

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7 Key Considerations When Negotiating a Microsoft Enterprise Agreement

Jake Jorgovan

Negotiating a Microsoft Enterprise agreement is not an easy task. Every detail counts because youre securing your organizations future. Key terms and costs can have long-term impacts, which makes understanding the nuances essential. Miss a clause, and it could cost you. With stakes this high, thorough preparation is crucial. In this article, well look at some of the most important things to keep in mind when negotiating a Microsoft Enterprise contract, and how to make sure you get the best deal

Legal 130
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Is the COO a Higher Position Than the CFO?

COO Alliance

Some people get confused about job titles in a company. Two big ones are COO (Chief Operating Officer) and CFO (Chief Financial Officer). But which one is higher? Lets break it down. What Does a COO Do? The COO runs the day-to-day business. They make sure everything works smoothly. They lead teams, solve problems, and keep customers happy. If a company was a car, the COO would be the driver, making sure it moves in the right direction.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Behavioral Targeting: What It Is and How to Do It in 2025

Jake Jorgovan

Behavioral targeting analyzes user behavior to deliver personalized marketing messages. Examining online behaviors like search queries, purchase history, and content engagement is extremely important in marketing. Its, in fact, the only way to create tailored experiences that resonate with individual users. Numbers are on our side on this one. Targeted advertising has been shown to secure an average of 2.7 times as much revenue per ad as non-targeted advertising.

Retail 130

More Trending

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What Is the Digital Marketing Strategy That Tracks Users Across the Web? Explained in 2025

Jake Jorgovan

Understanding user behavior is an important part of effective digital marketing. Analyzing online activities helps you understand behaviors and preferences. And then, you can transform more visitors into customers. This approach enhances customer satisfaction, too, because you create content that fits their needs. As such, you can scale conversion rates while decreasing CPAs.

Utilities 130
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Grow Big or Go Home: Are You Missing The Bus?

PSMJ Resources Blog

Are you and your team ready, or will your firm wilt as your competitors join forces against you? It's the perfect storm- a shortage of talent, AIs disruptions looming on the horizon, a new administration making major waves in how the federal government allocates funding. The architecture and engineering industries are witnessing change and consolidation at a scale never before seen.

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Top 12 SaaS Marketing Strategies to Accelerate Growth in 2025

Jake Jorgovan

Did you know that over 80% of businesses utilize at least one SaaS application in their operations? But you need effective SaaS marketing strategies to ensure those businesses pick you. The thing is, marketing a SaaS product presents distinct challenges. Unlike traditional software, SaaS solutions demand continuous engagement throughout the entire customer journey.

Utilities 130
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Maximizing ROI with Next-Gen PRM: What Businesses Need to Know

Mindmatrix Blog

Traditional partner relationship management (PRM) systems have long been the backbone of channel sales strategies. However, as ecosystems grow more complex, businesses demand a more sophisticated approach to PRMone that drives measurable ROI. Next-gen PRM solutions go beyond basic partner portals, offering advanced automation, AI-driven analytics, and seamless integration with broader sales and marketing ecosystems, as well as other business tools.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Data-Driven Advertising: The Science Behind Success in 2025

Jake Jorgovan

Did you know that global advertising revenue is projected to reach nearly $990 billion in 2024 , with data-driven strategies playing a significant role in this growth? In today's marketing world, leveraging data-driven advertising is indispensable. Its the best way to understand your target audience and optimize marketing spend. When you analyze and understand customer behavior, you can craft personalized experiences that enhance customer satisfaction.

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AEC Transaction News

PSMJ Resources Blog

January 29, 2025 Rochester, NY CPL, a full-service design firm serving public and private-sector clients for 50 years, announces the acquisition of Commonwealth Architects , a Richmond-based firm renowned for its expertise in new construction, community-centered projects, historic development, and adaptive reuse. This strategic expansion marks CPL's entry into Virginia, broadening its geographic reach and enhancing its capabilities in community and higher education design sectors.

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Brand Positioning: Standing Out in a Saturated Market (2025)

Jake Jorgovan

Brand positioning defines how a brand distinguishes itself in the minds of consumers, setting it apart from competitors. Today's marketplace is crowded no doubt. Thats why effective brand positioning is indispensable. You need it to differentiate your product offerings and build a strong brand identity that resonates with target audiences. This differentiation is the stepping stone to more customer loyalty and more market share.

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Strategies for Attracting and Retaining Top Talent in Healthcare

Jake Jorgovan

Lets face it. The quality of care, operational efficiency, and innovation within healthcare organizations heavily depend on the skills, dedication, and engagement of their workforce. Given the sectors unique challenges, including rigorous demands, emotional stress, and a competitive job market, healthcare leaders must employ strategic measures to attract and retain the best professionals.

Utilities 130
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!