Mon.Feb 17, 2025

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The Corporate Veil: When Business Owners Can Be Held Personally Liable

Tishkoff

One of the key advantages of forming a corporation or a limited liability company (LLC) is the legal separation between the business and its owners. This separation, known as the corporate veil , protects owners from personal liability for the companys debts and legal obligations. However, in certain situations, courts can pierce the corporate veil , holding business owners personally liable for corporate misconduct, debts, or fraudulent activities.

Legal 52
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Health Insurance Demystified: Choosing the Best Options for Your Team

Jake Jorgovan

Offering employees the right health insurance is key to attracting top talent and employee retention. In fact, 88% of employees consider health insurance a deciding factor in job choice and retention. Source However, understanding the nuanced details of health insurance plans is no easy feat. Luckily, youre in the right place to gain clarity about the key details you need to consider when choosing health insurance options.

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How AI is Driving the Next Generation of Personalized Marketing Campaigns

SEO Magazine

Personalized marketing is exploding.AI is the reason why.It’s letting brands get closer to their customers than ever before by understanding what people truly want.Chatbots, personalized content, and purchase predictions?This is what AI-Marketing is gifting us now. Real-time, actionable insights are generated by this technology as it fine-tunes overarching strategies with the help of machine learning.Imagine having a super helpful pal to assist with your plans.This even changes SEO to be b

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Corporate Culture: Go Beyond Buzzwords

INSEAD Knowledge

At one of my first workplaces, employees were handed wallet-sized plastic cards listing the companys values: Transparency, respect, integrity, honesty. We were instructed to memorise them, and for good measure, they were plastered on posters throughout the cafeteria. The irony? The following year, management was indicted on 17 counts of conspiracy and fraud.Its long been recognised that managing corporate culture is essential to business success.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Twilio CRO on How the Channel Fits Into Company’s Growth Strategy

Channel Insider

Twilio is a vendor delivering customer engagement solutions through a platform experience. The companys tools include capabilities across multi-channel digital communications, identity verification, call centers, and other use cases. Now, the company is addressing new market demands for AI-enabled solutions and the overall shift towards unified customer experience technologies.

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Rocket Software Launches DataEdge to Address Complexities in Market

Channel Insider

Rocket Software, a vendor of various IT modernization capabilities, recently announced the availability of its new DataEdge suite of solutions tailored to address the growing complexities around data management as AI and analytics projects fuel demand. Channel Insider spoke with Michael Curry, Rocket Software’s president of data modernization, to learn more about the new DataEdge solution and the companys general approach to the ever-changing infrastructure market.

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Who Typically Reports Directly to a COO?

COO Alliance

The Chief Operating Officer (COO) is the operational backbone of a company, responsible for ensuring that the business runs smoothly and efficiently. But to execute this role effectively, the COO relies on a team of senior leaders who report directly to them. So, who are these key players, and what does their reporting structure look like? 1. VP of Operations The VP of Operations is often the closest direct report to the COO.

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How Strategic Imperatives Are Transforming the Solar Energy Industry

Frost & Sullivan

How well do you understand the key strategic imperatives influencing the evolution of the Solar Energy industry? The solar energy sector is evolving rapidly, sparked by a convergence of industries, shifting global dynamics, and innovative technological advancements. As companies innovate and scale, they are positioning themselves to meet the growing demand for clean, renewable solar energy solutions.

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How to design better referral rewards: The research-backed case for recipient incentives

Impact

When designing a referral program, conventional wisdom suggests rewarding your existing customers for bringing in new business. But through a series of field experiments and laboratory studies, Dr. Rachel Gershon and her research team at UC San Diego have challenged this assumption, finding that giving the reward to the friend being referred might actually be more effectiveand could even cost your business less.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Future of Healthcare: Top 10 Growth Opportunities Driving Industry Transformation in 2025

Frost & Sullivan

The global healthcare industry is set to surpass $3 trillion by 2025, fueled by advancements in pharmaceuticals, diagnostics, medical technology, and digital health. Key accelerators include Direct-to-Consumer (DTC) models, increasing M&A activity, and AI/machine learning integration. With digital health expected to grow at a 13% CAGRreaching over $750 billion by 2028telemedicine, wearables, and remote monitoring are transforming healthcare delivery.