Why a multi-objective B2B referral program is key to better customer engagement
Impact
NOVEMBER 26, 2024
Imagine recommending your favorite streaming service to a friend and only getting rewarded after they watched an entire series. You’d probably be really annoyed about the long wait. This is how B2B referrers may feel when they receive one-time rewards. B2B sales cycles are more like a slow-burn drama than a quick reality show episode—full of steps, decision-makers, and milestones that take time to complete.
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