Tue.Nov 26, 2024

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Why a multi-objective B2B referral program is key to better customer engagement

Impact

Imagine recommending your favorite streaming service to a friend and only getting rewarded after they watched an entire series. You’d probably be really annoyed about the long wait. This is how B2B referrers may feel when they receive one-time rewards. B2B sales cycles are more like a slow-burn drama than a quick reality show episode—full of steps, decision-makers, and milestones that take time to complete.

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What to Look for in a Treasury Management Solution

TRG Blog

Choosing the right software solution can make your treasury department run like a well-oiled machine. With countless options available, how do you find the perfect fit for your business? This article explores the key features and considerations when selecting a treasury management solution.

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Geyser Data & Spectra Logic Announce Tape as a Service Data Solution

Channel Insider

Geyser Data and Spectra Logic have partnered to create a new solution for channel partners and customers needing large-scale data storage without pricey hardware and specialized technical skills. Channel Insider spoke with Geyser Data CEO Nelson Nahum about the new solution and his commitment to building partnerships with solutions providers and resellers.

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Developing General Purpose AI Guidelines: What the EU Can Learn from PAI’s Model Deployment Guidance

Partnership on AI

Share Our Blog / Blog Safe Foundation Model Deployment Developing General Purpose AI Guidelines: What the EU Can Learn from PAI’s Model Deployment Guidance Thalia Khan, Madhulika Srikumar November 26, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Foundation models, also known as general purpose AI, are large-scale models trained on vast amounts of data that serve as starting points or a ‘foundation’ for developing AI systems ac

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Leaseweb Expands into Canada with New Object Storage Solution

Channel Insider

Global infrastructure as a service (IaaS) and cloud services vendor Leaseweb stands out in a crowded market dominated by three major players. Mathijs Heikamp, the director of product management at Leaseweb, spoke with Channel Insider to share more about how the company enables cost-effective cloud adoption, where 2025 might take them, and more. Global availability with local support and new object storage offering Leaseweb has grown steadily since its founding 20 years ago to a now global compan

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Valiantys Debuts New GRC Service With HYCU, Lansweeper & Appfire

Channel Insider

Global IT consulting partner Valiantys has announced a new governance, risk, and compliance (GRC) service that combines HYCU, Lansweeper, and Appfire solutions. The new offering is in response to the upcoming Digital Operational Resiliency Act (DORA), though the Valiantys team plans to take this service and build capabilities for various regulatory frameworks in 2025.

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How SXO Changes the Game for Better User Engagement and Conversions

SEO Magazine

Gone are the days when SEO and UX treaded separate paths. Now, blending them forms SXO, a strategy upping your game in user engagement and conversions. Picture this: your site not just topping search results but also nailing user experience! We’re talking about fine-tuning everything from keywords that match real people’s searches to crafting click-worthy titles.

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Post US Election Market Brief: The Impact of Trump 2.0 on the Affordable Care Act (ACA)

Frost & Sullivan

The Affordable Care Act (ACA), or Obamacare, faces uncertainty as the US gears up for a potential Trump 2.0 administration. While Donald Trump has consistently voiced intentions to repeal or replace the ACA, specific plans remain unclear. Historically, Trump’s administration emphasized “market-based” solutions, including high-deductible health plans, Health Savings Accounts (HSAs), and short-term health insurance options.