Don’t Dive In Unprepared: Setting Clear Expectations in Collaborations
Peter Simoons
APRIL 27, 2025
Collaboration is a strange thing. Most of us understand its importance, yet we often assume collaboration happens naturally, something we just “do” In a business context, this assumption can be risky. Entering a collaborative partnership, such as an alliance, without proper preparation is like jumping into deep water without knowing how to swim.
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