Tue.Apr 02, 2024

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FAMOUS FLOPS (AND A LESSON IN HOW TO AVOID ONE)

Be Partner Ready

It’s the 1950’s. The era of pointy boobs, Good Housekeeping, tv dinners, Marlon Brando and Elizabeth Taylor. Ford is one of the most successful car companies in the world, due to Henry Ford’s invention of the moving assembly line. In the fifties, Ford was riding the wave of the industrial revolution. But then Ford decided to create a new car model that would fit between the Ford and Mercury brands, targeting the mid-priced automobile market.

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Negotiating Software Contracts: A Guide for Business Leaders

Jake Jorgovan

Software contract negotiation requires meticulous attention to detail and strategic foresight. The stakes are high, with financial resources and operational efficiency on the line. If you're overwhelmed by software agreements' complexities, you're on the right page. This guide will arm you with the knowledge and strategies needed to negotiate successfully.

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Major Channel Shakeup as Exclusive Networks Acquires NEXTGEN Group

Channel Insider

Australian software specialist distributor NEXTGEN Group will be acquired by France-headquartered Exclusive Networks. The acquisition is expected to be finalised in the second quarter of 2024 and is projected to more than double Exclusive Networks’ presence across APAC. NEXTGEN was founded by channel veteran John Walters in 2011. Initially a boutique distributor to support Oracle in the Australian market, the company grew under Walters to become a software and cloud-led powerhouse, with reach ac

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The Future of Executive Search: Trends and Predictions for 2024

Jake Jorgovan

Executive search in 2024 is characterized by several evolving trends and predictions that reflect the changing leadership recruitment niche. These trends, drawn from insights across the industry, highlight the importance of technological advancements, shifting priorities in candidate selection, and a broader understanding of leadership roles within the modern corporate context.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Keeping Your Eyes on the Prize: Reinvigorating your Growth Goals

Dinkel Business Development

With the first quarter of the year behind us, it's a pivotal time for companies to reflect on their growth goals. It's an opportunity to reassess, realign, and reinvigorate your strategies to ensure that your business development and revenue targets are not only on track but poised for exceeding expectations. Whether you've started the year with a sprint or you've encountered hurdles, the message is clear: stay focused, stay committed, and stay proactive.

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Ask the experts: Adam Glazer of Partner Commerce provides insights into B2B affiliate marketing

Impact

Last week, Emma Tett, Vice President of Agency Innovation, had the opportunity to sit down with Adam Glazer, the President of Partner Commerce at the impact.com New York office. They talked about Adam’s area of expertise, B2B affiliate marketing, specifically how B2B affiliate marketing differs from other types of affiliate marketing—and how agencies can help B2B programs grow on impact.com.

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Are You Collaborating with the Shared Mobility Startup Ecosystem for Sustained Growth?

Frost & Sullivan

Startups are at the forefront of a transformative wave in shared mobility, boldly challenging traditional norms and propelling innovation within the transportation ecosystem. Whether it’s pioneering ride hailing platforms or expanding the ecosystem to different forms of mobility, such as shared electric scooters, these dynamic enterprises are not just adapting to change but actively shaping the future of mobility.