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6 Action Items for Success Along the Partner Journey In the world of technology partnerships, vendors must constantly evolve to meet the needs of their go-to-market partners. As highlighted in our report, “The Partner Journey Through Partner Eyes,” vendors need to take specific, actionable steps to strengthen their relationships with solution providers at various stages of the partner journey.
Back in the early 1980s, plenty was written about the decline of American business on the global stage. One of the main criticisms levelled at US firms was their over-reliance on administrator CEOs. As a famous 1980 HBR article pointed out, these experts in finance and operations were too focused on short term objectives to fully appreciate or embrace innovation’s importance to long term success.
The rapid pace of technological change has made it challenging for companies to maintain the in-house expertise to manage their IT infrastructure and stay ahead of the curve. Managed service providers (MSPs) help fill the talent gap by providing a deep pool of specialized technical skills and expertise. By partnering with an MSP, businesses can overcome talent shortages, improve operational efficiency, and free up internal resources to focus on their core priorities.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
vCISO platform vendor Cynomi announced today that their tool, designed to automate virtual CISO offerings for MSPs and MSSPs, is now available through the Pax8 marketplace. Partners transacting through the cloud-based marketplace in EMEA and North America will now have access to Cynomi’s platform. “With 75% of service providers experiencing high demand for vCISO services, more MSPs are looking to meet this growing demand, but they often face significant challenges.
In 2023, 200.4 million consumers shopped over Cyber Week, beating last year’s record of 196.7 million and exceeding initial expectations. Brands that tapped into partnership marketing saw revenue increase 13% YoY last year , emphasizing the importance of tailoring the channel’s strategies to evolving customer behavior. Most consumers plan to spend the same amount or more in-store or online as last year, building wish lists and conducting research weeks in advance to find and track the best
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In 2023, 200.4 million consumers shopped over Cyber Week, beating last year’s record of 196.7 million and exceeding initial expectations. Brands that tapped into partnership marketing saw revenue increase 13% YoY last year , emphasizing the importance of tailoring the channel’s strategies to evolving customer behavior. Most consumers plan to spend the same amount or more in-store or online as last year, building wish lists and conducting research weeks in advance to find and track the best
Henry Timm, CEO of Phantom Technology Solutions, joins host Katie Bavoso in Part 1 of this two part episode of Channel Insider: Partner POV. Timm dives into compliance and security going hand in hand with education and explains how he incentivizes his staff to stay up to date on training. In a world where Timm says the barrier to entry to call one’s business a managed service provider is low, he invites stricter legislation to ensure competitors in his field know exactly what they’re
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Overall sales across 10 Caribbean and Central American automotive markets set to surpass 300,000 units by 2030, with battery electric vehicles (BEVs) doubling their share from current levels. The combination of Chinese OEMs’ expansion, digital sales strategies, and growing consumer interest in electric vehicles (EVs) suggests that the Caribbean and Central American automotive markets are on the brink of a major transformation between 2024 and 2030.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
San Antonio, TX — September 18, 2024 — Frost & Sullivan recently researched the real-world evidence analytics (RWE) solutions industry and, based on its findings, recognizes OM1 with the 2024 North American New Product Innovation Award. OM1 is a leading technology company with expertise in personalized medicine, evidence generation, and RWE research.
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SAN ANTONIO, TX. – September 18, 2024 – Recently, Frost & Sullivan assessed the cyber threat intelligence (CTI) industry and, based on its findings, recognizes Intel 471 with the 2024 Global Enabling Technology Leadership Award. The company is a leading global CTI solution provider that drives growth by extending the impact of operationalized threat intelligence across various business functions.
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