Mon.Oct 14, 2024

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How to Build a Podcast Marketing Strategy for 2024: 10 Key Tactics

Jake Jorgovan

Podcasting continues to grow rapidly, with an estimated 504.9 million listeners worldwide in 2024. This surge reflects a global shift toward on-demand audio, with podcast ad revenue projected to hit $4 billion by the end of the year​. A marketing strategy is necessary to cut through the noise in this crowded space: Differentiate your content. Expand reach across platforms.

Utilities 130
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10 resourceful ways corporates can help

Stellar Partnerships

Consumer confidence is bumpy right now. Recent Roy Morgan research shows that 53% of Australian families think they are worse off than this time last year. Corporate profits are still below their pre-pandemic level and budgets are being adjusted accordingly. It’s frustrating to hear from corporate partners ‘we’ve got no budget’- especially when some CEOs are still flying by private jet.

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5 Ways to Measure and Maximize the ROI of AI Consulting

Jake Jorgovan

Artificial intelligence (AI) consulting is a major investment. To ensure it delivers value, businesses must measure and maximize its ROI. However, traditional ROI metrics don’t always capture the full impact of AI solutions. This article reveals five key strategies to accurately measure and optimize the ROI of AI consulting services. Learn how to align AI initiatives with business objectives, track performance indicators, and drive higher returns on your technology investments.

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Video: VXIT CXO Hopes New Book Will Demystify IT Managed Services

Channel Insider

In Part 2 on this Channel Insider: Partner POV interview featuring Paul Vedder Jr., the CXO of managed service provider VXIT talks about his new book “Vision & Execution: Empowering Personal Growth and IT Excellence.” Vedder explains his reasoning for writing the book was to help business owners better understand managed services, as well as help others in his industry find success as providers of managed services and solutions through stories of his own personal growth journey.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Top 10 Orthopedic Surgeon Recruiters, Locum Tenens, Staffing Companies, Headhunters, & Search Firms

Jake Jorgovan

For medical facilities, finding the right talent for orthopedic surgery is a constant challenge. Orthopedic surgeon recruiters, locum tenens agencies, and staffing firms play an important role in matching top medical talent with institutions in need. Orthopedic surgery requires highly specialized professionals and recruiting firms can simplify the process for hospitals and clinics.

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How to Build a Podcast Marketing Strategy for 2024: 10 Key Tactics

Jake Jorgovan

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Top 8 Strategic Imperatives Shaping the Future of Digital Forensics

Frost & Sullivan

The role of digital forensics has evolved from a niche discipline to a central pillar of modern cybersecurity, enabling organizations to navigate an increasingly complex and hostile digital landscape. With the rapid advancements in quantum computing threatening traditional encryption methods, and artificial intelligence (AI) unlocking new capabilities in cyber threat detection , the stakes have never been higher.

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How to launch a branded podcast that builds your audience (and your brand)

Impact

According to Jacobs Media’s Techsurvey 2023 , podcast listenership reached an all-time high, with 33 percent of respondents listening at least once a week—up from 21 percent in 2019. This 12 percent growth highlights the rising popularity of podcasts as a go-to source for entertainment, education, and news. More listeners mean greater opportunities to connect, share stories, and expand your brand’s reach.

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Scala AI City: A huge bet in the future of Artificial Intelligence in Brazil

Frost & Sullivan

Scala Data Centers is taking a bold step into artificial intelligence (AI) with the announcement of Scala AI City, a massive data center campus planned for Rio Grande do Sul. This ambitious project, announced in September 2024 with the state government, aims to establish Brazil as one of the leaders in AI technology, leveraging the country’s abundant renewable energy resources.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Maximizing Efficiency and the Critical Role of Effective Business Operations

COO Alliance

The importance of effective business operations Effective business operations are the backbone of any successful organization. When operations are streamlined and optimized, the entire organization benefits from increased efficiency, improved productivity, and enhanced profitability. At the heart of effective business operations is the ability to align operational processes with the company’s strategic objectives.

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Overcoming Competition in Space: Innovations, Sustainability and Policy Changes

Frost & Sullivan

The space industry is witnessing rising competitive intensity. Micro, small, and medium-sized enterprises (MSMEs) are driving transformation through cutting-edge space innovations like additive manufacturing and in-space servicing, assembly, and manufacturing (ISAM). These disruptive technologies are enhancing sustainability by reducing waste and improving efficiency in orbital operations.

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Industrial Heat Pumps: A Key Driver for Decarbonising Industrial Heat in the Industrial Electrification Era

Frost & Sullivan

Unlocking opportunities that exist at higher temperatures will be key to future growth London, 14th October 2024 — The need to reduce the demand for fossil fuels in industrial applications is driving investment in decarbonised solutions such as heat pumps. Coinciding with a rising share of renewables, the technology has gained momentum as a robust choice for achieving a more sustainable level of industrial development.

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Which IoT Best Practices Are Unleashing New Prospects in Connected Cars and Mobile Health (mHealth)?

Frost & Sullivan

The global Internet of Things (IoT) landscape is constantly changing as it overlaps with multiple segments like mobility, healthcare, energy, supply chain, manufacturing, logistics, and many others. This is helping technology start-ups and niche players to transform conventional IoT workflows and business models, thereby maximizing customer value, through future-proof automotive services and digital health technologies.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.