How to build a successful B2B affiliate marketing program: Tips from industry experts
Impact
DECEMBER 1, 2023
Affiliate marketing actively boosts both upper- and lower-funnel goals— 56 percent of marketers use affiliate marketing to increase brand awareness and 50 percent use it to close sales. Publishers and affiliates are also cashing in—the average annual salary of an affiliate marketer is just over than $63,000 , while many earn significantly more. impact.com’s Associate Manager of Product Marketing, Matt Moore, sat down with industry experts to discuss the growing value of business-to-business (B2B
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