Mon.Jan 27, 2025

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For DJ Jordan, Elite Performance is His Default

Market Source Inc

Its not unusual for MarketSource team members to bring unique stories of excellence to bear on their work. Inside sales rep and sports hall of famer DJ Jordan is no exception. The post For DJ Jordan, Elite Performance is His Default appeared first on MarketSource.

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Excel for Strategic Planning: Pros and Cons

ClearPoint Strategy

Management has evolved. Your tools have not.

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How to Build an Omnichannel Marketing Strategy in 2025

Jake Jorgovan

Building an omnichannel marketing strategy isnt easy. There are too many sources outlining the process theoretically and not enough practical examples. Lets fix that. Well walk you through a hands-on approach to create seamless experiences for customers. And well aim highlets say were competing with Nikes omnichannel approach. Together, well build a system that integrates mobile apps, email marketing, and social media platforms to deliver a consistent experience.

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Channel M&A Roundup: January Acquisitions Impacting the Channel

Channel Insider

The new year brings new mergers & acquisitions (M&A) for the managed service provider (MSP) and IT vendor space. Since the end of the last business quarter, the mergers and acquisition space has seen several moves that will help a number of companies provide improved and innovative services to their customers. In this recent M&A update from Channel Insider, we recap the latest moves driven by business strategies to propel organizations into 2025 and beyond.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How to Create a Marketing Plan That Works in 2025

Jake Jorgovan

Creating a marketing plan feels like an uphill battle. Most articles give you theory and buzzwords but lack actionable steps. You need a comprehensive marketing plan that works in the real world. This article is different. Well create a fictional company, build an effective marketing plan from scratch, and even show you how to beat a brand like Oreo.

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Why AI in Paid Media Optimization is Key for 2025 Campaigns

Jake Jorgovan

Artificial intelligence is reshaping digital advertising at a fast pace. Recent statistics reveal that AI has become integral to marketing operations, with 69.1% of marketers having incorporated AI technologies in their strategies. It automates processes, optimizes targeting, and improves ad performance. This shift leads to better efficiency and measurable results.

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Delta Intelligent Building Technologies (Canada) Inc. Applauded by Frost & Sullivan for Delivering Flexible, Secure, and Interoperable Smart Building Solutions for Modern Building Automation

Frost & Sullivan

SAN ANTONIO, TX. January 27, 2025 Frost & Sullivan recently researched the integrated smart buildings solutions industry and, based on its analysis, recognizes Delta Intelligent Building Technologies (Canada) Inc. (also known and henceforth referred to as Delta IBT) with the 2024 Global Enabling Technology Leadership Award. The company is a global leader in integrated smart building solutions, providing advanced technology that sets new benchmarks in flexibility, security, and interoperabi

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How to Leverage SEO for Podcast Discovery: Strategies for Better Visibility in 2025

Jake Jorgovan

Podcasts are booming, but without SEO, your show can get buried. If your podcast isn't optimized, you're missing out on listeners. In this article, we'll cover key strategies to boost your podcast's visibility. These strategies include: Understanding Podcast SEO Basics Optimizing Titles and Descriptions The Importance of Transcripts and Show Notes Leveraging Guest Appearances Repurposing Podcast Content Across Platforms Using SEO Tools and Analytics Building and Leveraging Backlinks Monitoring a

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Delta Intelligent Building Technologies (Canada) Inc. Applauded by Frost & Sullivan for Improving Building Performance and Offering Customer Value in the Buildings Automated Industry

Frost & Sullivan

SAN ANTONIO, TX. January 27, 2025 Frost & Sullivan researched the building automation systems industry and, based on its findings, recognizes Delta Intelligent Building Technologies (Canada) Inc. (also known and henceforth referred to as Delta IBT) with the 2024 North American Customer Value Leadership Award. The company is a global BAS market leader, boasting over 300 distributors and thousands of installations across 80 countries.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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5 WINNING Strategies to Maximize the ROI of International Marketing Events in 2025

Jake Jorgovan

Maximizing ROI for international marketing events is more important than ever. The stakes are high, and every decision counts. Post-pandemic, expectations have shifted. Attendees demand seamless digital integration and more value-driven experiences. In this article, you'll learn five key strategies to boost your event ROI in 2025: How to plan effectively with a focus on sustainability and tech Engagement tools that drive interaction Smart ways to capture and analyze data Budgeting tips for tight

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cidaas Applauded by Frost & Sullivan for Its Scalable, Secure, and Comprehensive CIAM Solution

Frost & Sullivan

SAN ANTONIO, TX. January 27, 2025 Frost & Sullivan recently researched the cloud consumer identity and access management (CIAM) industry and, based on its analysis, recognizes cidaas with the 2024 European Company of the Year award. The company is one of the newer entrants in the consumer identity and access management (CIAM) market. The company started by offering its cloud-based, API-centric solution in the DACH region; it has since expanded to establish a presence across Europe.

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How to Ensure Patient Care Continuity When Transitioning Between Travel Nurses

Jake Jorgovan

Ensuring continuity in patient care during travel nurse transitions is vital for quality outcomes. If not meticulously managed, each handoff poses risks. Inconsistent care can lead to patient dissatisfaction, medical errors, and compromised safety. This article offers actionable strategies for streamlining the transition process and supporting seamless patient care when one travel nurse hands over to another.

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INSEAD Explains Sustainability: Stakeholders and Local Contexts

INSEAD Knowledge

As the climate crisis simmers, sustainability is no longer a peripheral concern for businesses but a core element of long-term strategy. Companies face increasing pressure from diverse stakeholders consumers, governments, employees and communities to adopt sustainable practices. A key challenge is balancing their interests.To do so, companies must engage with their entire ecosystem, says INSEAD Affiliate Professor of Strategy Lite Nartey in this episode of the INSEAD Explains Sustainabilityser

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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How to Create a High-Impact Paid Media Strategy for 2025

Jake Jorgovan

Paid media is an extremely important tool in digital marketing. After all, the forecasted global digital advertising spend is approximately $526 billion. That shows us a solid sector thats thriving because it helps so many businesses enhance their market presence. However, continuous innovation has changed the advertising game, and consumer behavior has shifted.

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How to Choose the Right White Label Link Building Reseller Program?

SEO Magazine

Link building is one of the most effective SEO strategies. It helps you get high-quality backlinks from authority websites, which improves your website’s ranking in search engine results pages (SERPs). If you’re an SEO agency, you can offer link-building services to your clients. But if you don’t have the time or resources to do it yourself, you can outsource it to an SEO reseller.

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Your Guide to the Right Paid Media Metrics to Track for Campaign Success (+ Tools)

Jake Jorgovan

Tracking the right metrics can make or break your paid media campaigns. Without them, you risk wasting your budget and missing opportunities. Key Performance Indicators (KPIs) are your best tools to gauge success. They provide insight into what's working and what isn't. By measuring the right KPIs, you ensure your campaigns align with business goals.

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Rethink, Adapt, Lead: Your Guide to Automotive Success in 2025

Frost & Sullivan

The automotive industry is rapidly transforming, propelled by cutting-edge technology , a shift in consumer preferences towards towards digitization , and a collective push toward sustainability. Gone are the days when vehicles were merely a means of transportation. Todays drivers demand more: connected, intuitive, and personalized in-vehicle experiences that redefine mobility.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Top 10 referral marketing statistics for 2025 [+ actionable insights for your program]

Impact

Remember the last time you picked a restaurant because your best friend raved about it? Or bought a gadget because of glowing online reviews? You’re not alone nine in ten consumers say recommendations and reviews are important in their purchasing decisions. The shift towards reviews and recommendations is reshaping how brands connect with consumers.

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