Wed.Oct 23, 2024

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The Importance of Micro-Influencers for B2B Brands in 2024

Jake Jorgovan

Micro-influencers are becoming a game-changer in B2B marketing. B2B brands are turning to them for their authenticity, stronger engagement rates, and cost-efficiency: They foster genuine trust with niche audiences. They deliver higher engagement with fewer followers. They provide a lower-cost option with better ROI. Micro-influencers build credibility and connect directly with specialized audiences.

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Leadership Team Alignment: Lessons From the Trenches

INSEAD Knowledge

Leadership teams play an important role in creating value for companies and even their very survival. Yet leaders often report poor satisfaction in terms of the way these teams function. Why is that so? The composition of these teams offers some clues.As described in the book “Leadership Team Alignment: From Conflict to Collaboration”, by Godart and Neatby, a leadership team is no regular team.

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How to Leverage Data Management and Analytics Consulting to Gain a Competitive Advantage

Jake Jorgovan

Businesses that harness data effectively gain a clear edge over competitors. Yet, many struggle to turn raw data into actionable insights. That’s where data management and analytics consulting come in. These experts help companies make smarter, faster decisions by streamlining data processes and unlocking hidden patterns. This article explores how leveraging professional data services can enhance efficiency, optimize strategies, and drive growth.

Utilities 130
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Video: How World Wide Technology and NVIDIA Can Jump-Start AI Apps

Channel Insider

Tim Brooks, Managing Director of Data Analytics & AI at World Wide Technology (WWT) joined host Katie Bavoso in this latest episode of Channel Insider: Partner POV to discuss how the global solution provider is one of a select few partners working with NVIDIA to bring the chip giant’s new NIM Agent Blueprints to market. The NVIDIA NIM Agent Blueprints allow enterprise developers to build AI applications that use one or more agents in a fraction of the time it would take them to create

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Leveraging Technology to Improve Locum Tenens Management

Jake Jorgovan

Managing locum tenens staffing doesn’t have to be such a headache. With the right tech tools, you can simplify the process, save time, and improve the overall experience for everyone involved. In this article, we’ll cover five tips for using technology to make locum tenens management easier. From scheduling to communication, these tools can make a difference.

Utilities 130

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The Importance of Micro-Influencers for B2B Brands

Jake Jorgovan

Micro-influencers are becoming a game-changer in B2B marketing. B2B brands are turning to them for their authenticity, stronger engagement rates, and cost-efficiency: They foster genuine trust with niche audiences. They deliver higher engagement with fewer followers. They provide a lower-cost option with better ROI. Micro-influencers build credibility and connect directly with specialized audiences.

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Sophos to Acquire Secureworks in $859M Cybersecurity Deal

Channel Insider

Sophos revealed plans on Monday to acquire Secureworks for $859 million, aiming to enhance its cybersecurity platform with Secureworks’ XDR (extended detection and response) capabilities. The acquisition will combine two major players in cybersecurity: Secureworks, a public company majority-owned by Dell Technologies , and Sophos, which operates under private equity firm Thoma Bravo’s ownership.

Legal 86
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How Is the Law Enforcement Industry Maximizing Growth Through Digital Forensics Innovation?

Frost & Sullivan

Digital forensics is evolving from isolated investigative tools to comprehensive platforms for managing and analyzing evidence. This field, increasingly central to criminal investigations, is driven by the exponential growth of digital data, the need for greater transparency, and evolving regulatory requirements. Digital forensics solutions leverage advanced technologies, such as artificial intelligence (AI) and automation, enabling law enforcement agencies to process vast amounts of data effici

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Prime Big Deal Days 2024: Increased transactions suggest a promising holiday shopping season

Impact

The October 2024 Prime Big Deal Days event suggests renewed buying power and changing consumer behavior ahead of the holiday season. Nearly a fourth (24%) of shoppers reported purchasing holiday gifts during the event, but irresistible deals also seem to have encouraged shoppers to make purchases outside of Amazon this October. Brands that adapt their strategies to these trends, particularly in partnership marketing and multichannel approaches, will likely see stronger performance in the upcomin

Retail 52
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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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How Are LiDAR Technologies Transforming the Future of Key Industries?

Frost & Sullivan

Light Detection and Ranging (LiDAR) technology is driving a major shift across industries such as automotive, industrial, and consumer electronics. By 2027, sectors like autonomous vehicles, infrastructure, and augmented reality (AR) will lead the way in leveraging the transformative potential of LiDAR. This technology is enabling advancements in depth mapping, low-light imaging, and real-time videography, while also enhancing precision in AR/virtual reality (VR) experiences and autonomous navig

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How impact.com facilitates successful influencer marketing campaigns

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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Top 8 Strategic Imperatives Impacting the Global Robotaxi Industry

Frost & Sullivan

Robotaxis are rapidly transforming the future of urban mobility, driven by advancements in technology and evolving transportation models. These autonomous vehicles offer a glimpse into more efficient, sustainable city travel, with innovations like vertical takeoff and landing (VTOL) capabilities, 5G-enabled communication systems , and artificial intelligence (AI)-powered traffic predictions enhancing safety, reducing congestion, and improving overall transit experiences.