The Importance of Micro-Influencers for B2B Brands in 2024
Jake Jorgovan
OCTOBER 23, 2024
Micro-influencers are becoming a game-changer in B2B marketing. B2B brands are turning to them for their authenticity, stronger engagement rates, and cost-efficiency: They foster genuine trust with niche audiences. They deliver higher engagement with fewer followers. They provide a lower-cost option with better ROI. Micro-influencers build credibility and connect directly with specialized audiences.
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