Sales Is Broken Part 2: Buyers Don’t Want to Talk With Sales Reps
PartnerTap
JANUARY 17, 2024
As I mentioned in Sales Is Broken Part 1 , traditional B2B sales is broken. Most sales reps didn’t hit their quota in 2023 and sales leaders were uniformly thrashed for failing to hit their targets. Many companies pointed to the general market conditions in 2023 or noted that buyers were taking longer to make purchasing decisions for their companies.
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