Fri.Dec 20, 2024

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IT Channel Roundup: Key December Mergers & Acquisitions

Channel Insider

As we trend towards the end of the year, the IT channel has continued its push of acquisitions to grow its service offerings and provide for more customers. Channel Insider has been keeping track of major moves within the ecosystem and the varying factors that have driven recent M&As in the MSP industry. Lets take a look at some of the key acquisitions that are shaping the industry as we end 2024.

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What Makes a Great Channel Partner

Chaneltivity

The meaning of channel partner can vary from company to company. But the most general definition of a channel partner is an individual or organization that sells, distributes, or delivers a vendors products to end customers. Why not sell direct, you ask? Well, many companies that use channel partners do still sell direct. They just use channel partners to expand their reach even more to geographies or verticals that they dont currently market to or have a harder time getting in front of with tr

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What Makes a COO a Company Hero?

COO Alliance

In the fast-paced arena of small to medium-sized businesses, the Chief Operating Officer (COO) is the strategic powerhouse that turns complexity into clarity and vision into action. A COO’s responsibilities are the backbone of a companys operational success, creating a streamlined path from planning to execution. Primarily, the COO is the architect of efficiency.

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How B&Q’s holiday influencer campaign achieved 283% of its target 

Impact

Influencer marketing is like the new word of mouth, with 63% of consumers making repeat purchases based on influencer suggestions. Enter B&Q, the UK’s go-to for home improvement and garden living, with a festive mission: to be the ultimate destination for kicking off Christmas shopping, especially with their real Christmas trees in the spotlight.

Retail 52
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.