B2B Sales Is Broken Part 1: Deals Are More Complex & We Must Adapt
PartnerTap
JANUARY 10, 2024
TLDR:Traditional B2B sales is broken. Deal dynamics today are exponentially more complex and sales reps have less influence and control over the sales process today than they did ten years ago. Operationalizing a high-performing co-sell motion with your partners is the key to a successful sales transformation in 2024: Traditional B2B sales is broken.
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