Wed.Jan 10, 2024

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B2B Sales Is Broken Part 1: Deals Are More Complex & We Must Adapt

PartnerTap

TLDR:Traditional B2B sales is broken. Deal dynamics today are exponentially more complex and sales reps have less influence and control over the sales process today than they did ten years ago. Operationalizing a high-performing co-sell motion with your partners is the key to a successful sales transformation in 2024: Traditional B2B sales is broken.

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Stop Asking Candidates for Their Last-Drawn Salary

INSEAD Knowledge

The practice of asking candidates to disclose their last-drawn salary to prospective employers has long been one of the more contentious aspects of the hiring process. While this remains a common request across many countries, certain states in the United States – including California and New York – have made it illegal. The European Union Pay Transparency Directive, which was established in early 2023, also prohibits employers from inquiring about a candidate’s pay history.When speaking with pe

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Effective Strategies for Integrating Generative AI into SEO Efforts

SEO Magazine

Embracing generative AI technology requires thoughtful integration strategies for maximum impact on your digital presence. Learn how artificial intelligence can refine keyword research, content creation, and user experience to bolster search engine rankings. Delve into techniques that leverage AI-driven insights while maintaining ethical standards and providing value-rich content, essential practices in today’s competitive online arena.

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Breaking down the advantages and disadvantages of artificial intelligence

IBM Business Partners

Artificial intelligence (AI) refers to the convergent fields of computer and data science focused on building machines with human intelligence to perform tasks that would previously have required a human being. For example, learning, reasoning, problem-solving, perception, language understanding and more. Instead of relying on explicit instructions from a programmer, AI systems can learn from data, allowing them to handle complex problems (as well as simple-but-repetitive tasks) and improve over

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Movers & Shakers Interview with Mr. Vasudevan Krishnamachari, President & Head, Light Vehicle Business Unit, Brakes India and Mr. Rajiv Balagangadharan, Head, European Business, Brakes India

Frost & Sullivan

Vasudevan Krishnamachari, President & Head, Light Vehicle Business Unit, Brakes India 1. Brakes India is a leading automotive component supplier both to the domestic Indian market and to global markets. How has the automotive and the allied auto components sector, both in India and globally, transformed over the last couple of years? Mr. Vasudevan Krishnamachari (VK) : In the last couple of years, mobility preferences in India have changed a bit towards personal mobility with an uptick in de

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How Gifting Helped This Marketing Team Grow Pipeline by 50%

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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The battle of the personas in the world of enterprise applications—how IBM Hybrid Cloud Mesh and Red Hat Services Interconnect unify them

IBM Business Partners

Navigating the intricate realm of modern enterprise applications requires collaboration among diverse personas to effectively manage complexity. This helps with continuous business support through applications automating essential workflows. Traditionally, applications and their hosting infrastructure align with DevOps and CloudOps. However, rising costs due to diverse IT environments led to the emergence of FinOps, focusing on expense monitoring and control.

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2024 Will Find The Partnership Economy In The Ascendant

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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A Guide To Post-Acquisition Strategy Planning

ClearPoint Strategy

After an aquisition, it is essential to rethink your strategy. Here's how to do it.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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22 Commonly Used Quality Performance Measures In Healthcare

ClearPoint Strategy

Quality measures in healthcare can help give your organization a wellness check.

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Why I Must Attend the ClearPoint Summit: A Three-Pronged Argument to Persuade your Boss

ClearPoint Strategy

Not sure how to convince your boss you should attend? We've got you covered!

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7 Important Characteristics Of Data Quality & Metrics To Track

ClearPoint Strategy

Learn the characteristics of data quality and metrics you should track.

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How To Create An Effective Community Health Improvement Plan (CHIP)

ClearPoint Strategy

Learn how to create an effective community health improvement plan.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Strategy Execution: 5 Organizations That Have Done It Well

ClearPoint Strategy

Planning and executing a new company strategy is challenging.

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What Belongs In A Capital Improvement Plan (CIP)?

ClearPoint Strategy

Learn what a capital improvement plan should do and include.

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Your Strategy Management Playlist – for when you’re ready to get movin’ and groovin’ on your plan!

ClearPoint Strategy

Take a look at our strategic management process playlist!

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How Benchmarking is Driving Performance: A Recap

ClearPoint Strategy

See 3 panelists ideas at our 5th Annual Strategy and Performance Management Summit.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr